Trulia Launching New Advertising Product that Connects Home Sellers with Leading Real Estate Professionals

Trulia Seller Ads leverages Market Leader expertise to provide home estimates and generate highly valuable seller leads

Business Wire

SAN FRANCISCO--(BUSINESS WIRE)--

Trulia (TRLA), a leading online marketplace for home buyers, sellers, renters, and real estate professionals, today announced Trulia Seller Ads, a service that generates and delivers quality leads from motivated sellers to agents. Trulia leveraged recently acquired Market Leader for expertise in developing the product, which will be available in February. Agents can join the Trulia Seller Ads waitlist beginning today by visiting http://trulia.com/sellerads.

“As we enter 2014, one of the biggest housing stories continues to be low inventory. This trend has created huge demand for seller leads. With today’s launch of Trulia Seller Ads we are focused on addressing this need by helping agents meet more sellers and win more listings,” said Pete Flint, CEO, Trulia Inc. “We've learned from Market Leader’s successful track record generating seller leads and Trulia Seller Ads is one of many things we have been collaborating on since the acquisition and the first example of the incredibly valuable products we can create together for our customers.”

With the new service, consumers who are planning to sell their home visit Trulia’s seller portal to gather information and request a free home value estimate from agents. This is where Trulia Seller Ads enables agents to market directly to sellers with a free home value report that includes useful valuation information, such as price history and comparable homes sold.

Agents are featured in the Trulia Home Estimate Report with an image and contact information to help the agent establish his/her brand with motivated sellers, with the goal to then follow-up with a professional, personalized list-price estimate. Homeowners seriously considering putting their home up for sale want to leverage the expertise of a professional, with 91% of home sales involving an agent, according to data from the National Association of Realtors.

“Trulia’s Seller Ads product perfectly meets the growing need of our industry-leading agents for high-quality seller leads,” said Dave Liniger, RE/MAX Chairman and cofounder. “We expect agents will receive a significant amount of value from this new product, which is exactly why we are working with Trulia to provide such top notch tools to our agents.”

Agents can view, manage and convert leads from Trulia Seller Ads in the popular Market Leader Pro software. Combined, Trulia and Market leader have one of the largest groups of agent subscribers in the online real estate industry, totaling approximately 56,000 at the end of the third quarter of 2013.

For more information about Trulia Seller Ads visit: http://trulia.com/sellerads.

ABOUT TRULIA, INC.

Trulia (TRLA) gives home buyers, sellers, owners, and renters the inside scoop on properties, places, and real estate professionals. Trulia has unique info on the areas people want to live that can't be found anywhere else: users can learn about agents, neighborhoods, schools, crime, commute times, and even ask the local community questionsReal estate professionals use Trulia to connect with millions of transaction-ready buyers and sellers each month via our hyperlocal advertising services, social recommendations, and top-rated mobile real estate apps. Trulia’s Market Leader subsidiary delivers the leading end-to-end technology and marketing solutions that enable real estate professionals to grow and manage their businesses. Trulia is headquartered in downtown San Francisco. Trulia is a registered trademark of Trulia, Inc.

Contact:
Trulia, Inc.
Matt Flegal, 415-400-7307
pr@trulia.com

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