TV Triumph! TiVo Sets GUINNESS WORLD RECORDS(R) Title for Marathon Television Watching at International Consumer Electronics Show

3 Participants Watched 87 Hours of TV; World Record Underscores World's Best Source of Content to Support Binging -- TiVo

Marketwired

LAS VEGAS, NV--(Marketwired - Jan 10, 2014) - History was made today at the 2014 Consumer Electronics Show (CES) when 3 TV fans continuously watched 87 hours of recorded television and broke the GUINNESS WORLD RECORDS® record for the longest marathon watching television session. As part of the TiVo TV Binge-Viewing World Record Attempt*, Dan Jordan, Spencer Larson and Chris Laughlin made the TiVo booth on the Convention Center show floor their home and watched nearly four days of binge-worthy TV programming through TiVo Roamio, which offers live and recorded TV, streaming video and video on demand --the most content, all at once and in one place.

"We're honored to receive this official recognition from the team at Guinness World Records," said Tom Rogers, President and CEO of TiVo (NASDAQ: TIVO). "This ultimate marathon to set the TiVo TV Binge-Viewing World Record was a true feat of persistence and we're all really proud of our participants. The record was made possible by the enjoyment and passion for TV, as demonstrated by dozens of excited and patient volunteers from the Las Vegas tech community, and of course for our TiVo Roamio -- the only way to get all your regular live cable channels, streaming content and video-on-demand anytime, anywhere."

TiVo's TV Binge-Viewing World Record Attempt began at 7 p.m. PT on January 6 and ended at 10:00 a.m. PT on January 10. Three participants started the attempt together and all finished together. The previous world record for the longest marathon watching television was held by two Californians who watched consecutive episodes of FOX's "The Simpsons" for more than 86 hours in 2012.

"When we arrived on Monday at 5 PM we had no idea what we were in for," said Dan Jordan on behalf of all three contestants. "It's been a long week but it's been fun. Thanks to TiVo for helping us achieve a world record."

Television and radio host Chris Cashman served as host and emcee of the TiVo TV Binge-Viewing World Record Attempt, and dozens of volunteers from the Las Vegas community served as official timekeepers and witnesses, observing the guidelines set by GUINNESS WORLD RECORDS. Video segments of the attempt can be found at Youtube.com/TiVo. During the attempt, each participant received a five-minute break (for sleep, trips to bathroom, etc.) for every one hour of the attempt, in keeping with GUINNESS WORLD RECORDS regulations. The three participants were allowed to eat and drink while watching TV, and could also change channels while looking at the screen, although talking on the telephone or reading was prohibited.

The TiVo Roamio Series includes three models: TiVo Roamio ($199.99), TiVo Roamio Plus ($399.99) and TiVo Roamio Pro ($599.99). A TiVo Service subscription is required and sold separately. Roamio features four or six tuners and unprecedented storage (ranging from 75 hours to 450 hours of HD content). The improved speed and performance of TiVo Roamio also includes integrated wireless and TiVo Stream functionality in the Plus and Pro models. With the Roamio family of products, along with TiVo Mini, customers can replace their cable DVR and associated monthly DVR box rental and DVR service fees, and even save money every month with TiVo Roamio or a whole-home TiVo solution and a TiVo service subscription.

TiVo products can be purchased nationwide at retail stores like Best Buy and Costco or directly from TiVo by calling 1-877-BUY-TIVO (1-877-289-8486) or visiting www.tivo.com. No functionality should be expected or is represented without a paid subscription to the TiVo Service.

*"the longest marathon watching television" according to GUINNESS WORLD RECORDS

About TiVo Inc.
Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the first commercially available digital video recorder (DVR). Today TiVo is a global leader in advanced television service for virtually any platform or device. TiVo offers its service directly to consumers, and also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single-solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search and deliver millions of pieces of broadband, cable and broadcast content directly to the television. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry www.tivo.com.

TiVo and the TiVo logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. © 2014 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.

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