Nick Bilton of The New York Times reports that Twitter will introduce a new feature that lets users add Instagram-like filters to photos. It's due to launch in the coming months.
The filtered photos are a clear reaction to Facebook's $1 billion purchase of Instagram. Recently, Twitter has limited Instagram's access, meaning the app can no longer scan your Twitter contacts and suggest new people to follow.
As Twitter continues to limit what third-party apps can do, it's important for it to fill in the gap by offering popular features like quirky photo filters. You can still post Instagram photos to Twitter today, but there's always a chance Twitter can decide to block Instagram completely after rolling out its own photo filter feature.
Still, Twitter isn't the place people normally go to for photo sharing as it's tough to view media within the stream of tweets. The move feels odd as Twitter is more of a news and information sharing service than photo-sharing service.
More From Business Insider
- BII MOBILE INSIGHTS: How Mobile Is Changing Enterprise IT
- Here's The Latest Ad In The Weird 'Chairs Are Like Facebook' Campaign
- 10 Things You Need To Know This Morning
- Arts & Entertainment
- Technology & Electronics