Twitter introduces self-serve ads outside U.S.


By Gerry Shih

SAN FRANCISCO, Nov 14 (Reuters) - Twitter Inc saidon Thursday it would introduce self-serve ads for small- andmedium-sized businesses in three countries outside the UnitedStates, marking one of its first moves to expand revenue as apublicly listed company.

Businesses in the United Kingdom, Ireland and Canada will beable to buy "promoted" ads that can be shown to targeted Twitterusers beginning this week, the company said.

Twitter held a successful initial public offering last weekthat raised $1.8 billion. Its stock price has since soared,implying a market capitalization of more than $24 billion.

Twitter, which made $317 million in revenue in 2012,generates the majority of its sales through selling ad packagesdirectly to large companies and international brands such asVerizon Communications Inc or Samsung Electronics Co Ltd. But analysts believe it has the potential togreatly boost sales by letting smaller businesses buy automatedads without the help of Twitter salespeople.

Google Inc, for instance, became an onlineadvertising powerhouse by automating its ad-buying capabilitiesfor small- and medium-sized business.

Twitter gave U.S. businesses early access to the self-serveprogram earlier this year. The company has said it intends toeventually roll out the program around the world.

Analysts expect Twitter to make more than $1.1 billion in2014 revenue, according to Thomson Reuters data.

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