DETROIT, Sept. 16, 2013 /PRNewswire/ -- GlobalHue, a full-service integrated marketing communications firm with total market expertise, has been named multicultural agency of record for U.S. Bank. One of the top five banks in the nation, the Minneapolis, Minnesota-based firm has chosen GlobalHue to enhance its approach to multicultural consumer segments.
"Our goal was to find a creative agency that not only understands the multicultural market, but also understands the ever-changing identity of our customers today," said Jennifer Powell, chief marketing officer at U.S. Bank.
"Our total market approach has always been to leverage our multicultural legacy and deep cultural insights to deliver ideas that engage consumers and drive business results," Don Coleman, Chairman and CEO of GlobalHue, says. "We are excited to work with U.S. Bank, and realize the full potential of our collaborative efforts."
U.S. Bancorp (USB), with $353 billion in assets as of June 30, 2013, is the parent company of U.S. Bank, the 5th largest commercial bank in the United States. Celebrating its 150th anniversary this year, the company operates 3,087 banking offices in 25 states and 5,032 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.
GlobalHue is a full-service marketing communications agency with total market and cultural expertise. For decades, GlobalHue has been acknowledged for its multicultural expertise and was recognized as the "Multicultural Advertising Agency of the Decade" by Adweek.
The agency has 380 employees and boasts several blue-chip clients, including Chrysler Group LLC, Walmart, and U.S. Navy.
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