TORONTO, ON--(Marketwired - Jun 17, 2015) - Technology and data company, Engagement Labs (
Most students entering their first year of college this fall have grown up during the social media age. Understanding today's generation, institutions have adapted and learned to embrace the use of social media. According to a study from Dartmouth University, 100% of universities in the U.S. are using some form of social media. There has not been any other industry that can claim this level of adoption.
Using these social media networks, colleges and universities have a unique opportunity to communicate and interact with prospective and current students, alumni and even parents. Engagement Labs ranked the top performing U.S. colleges and universities based on their social media performance on Facebook and Twitter.
According to eValue data, the top 50 universities and colleges* on social media are:
|1||Texas A&M University||University of Wisconsin-Madison|
|2||Washington State University||University of Florida|
|3||Cornell University||Georgia Tech|
|4||Baylor University||Vanderbilt University|
|5||University of California-Berkeley||University of Virginia|
|6||Pennsylvania State University||University of Missouri|
|7||The University of Texas at Austin||Texas A&M University|
|8||University of Florida||Baylor University|
|9||University of Wisconsin-Madison||University of Illinois|
|10||Virginia Tech||University of Notre Dame|
|11||University of Southern California||North Carolina State University|
|12||University of Colorado Boulder||University of Texas-Austin|
|13||Indiana University||University of Arizona|
|14||The University of Oklahoma||Michigan State University|
|15||Georgia Institute of Technology||Boston College|
|16||Wake Forest University||University of Michigan|
|17||University of Illinois at Urbana-Champaign||University of Southern California|
|18||North Carolina State University||Duke University|
|19||West Virginia University||Virginia Tech|
|20||Mississippi State University||Pennsylvania State University|
|21||University of Phoenix||University of Utah|
|22||Texas Christian University||Indiana University|
|23||University of Pennsylvania||Wake Forest University|
|24||Texas Tech University||University of Tennessee-Knoxville|
|25||University of Michigan||University of Washington|
|26||Boston College||University of Iowa|
|27||Dartmouth College||Colorado University-Boulder|
|28||Kansas State University||University of Pennsylvania|
|29||Vanderbilt University||Stanford University|
|30||Brown University||Washington State University|
|31||Miami University||University of Kansas|
|32||Yale University||Harvard University|
|33||California State University-Los Angeles||Louisiana State University|
|34||Duke University||University of California Berkeley|
|35||University of Pittsburgh||University of Nebraska-Lincoln|
|36||Syracuse University||Florida State University|
|37||University of Nebraska-Lincoln||University of Kentucky|
|38||Arizona State University||Princeton University|
|39||University of Oregon||University of Iowa|
|40||Capella University||Yale University|
|41||DeVry University||Ohio State|
|42||Rutgers University||West Virginia University|
|43||Strayer University||Syracuse University|
|44||University of Mississippi||Texas Christian University|
|45||University of Maryland||Northwestern University|
|46||Berkeley College||Arizona State University|
|47||The University of Kansas||Columbia University|
|48||University of South Carolina||University of Oregon|
|49||Kaplan College||Iowa State University|
|50||Stanford University||University of Kentucky|
"Social media plays a critical role in both recruitment and retention for universities and colleges. These institutions are realizing that their current and prospective students are actively using social platforms to communicate and stay informed," said Bryan Segal, CEO of Engagement Labs. "Not only are institutions using these networks to promote their school but they are also posting content about upcoming or past events and sharing photos and videos. Additionally, parents of these students are following institutions' social platforms to stay informed of recent news and events."
If executed correctly, social media can be the most effective point of contact for students, especially those looking to get answers in a hurry. For example, University of Wisconsin-Madison was ranked number one on Twitter with an eValue score of 82.89 out of 100. They had a high Responsiveness score and high Average Response Time score which is imperative for universities using social media as a channel to interact and communicate with their student body.
Texas A&M University, which describes itself as a leader in social media, lives up to its claim by ranking number one on Facebook, with an eValue score of 84.74. The University is posting content that is prompting high engagement and interaction with its followers and thrives on highlighting student, alumni and sports team achievements. They also had the second highest Engagement subscore of 92.35, just behind Washington State, which took the number two spot on Facebook.
"When looking at the total number of Facebook fans versus Twitter fans, overall Facebook had three times the amount of total followers than Twitter. However, when looking at the Responsiveness scores, institutions are much more responsive on Twitter. The mix of reach and responsiveness delivers very meaningful results that allow these institutions to maximize impact and return on investment with their social channels," noted Segal.
*Methodology: The colleges and universities examined included those categorized as Ivy League, for-profit, and those within the following NCAA conferences: the Big Ten, the Big 12, the ACC, the Pac-12, and the SEC.
About Engagement Labs
Engagement Labs' eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands' social media and digital marketing efforts. It's composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands.
The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.
Engagement Labs (
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