NEW YORK, NY--(Marketwire - Dec 11, 2012) - Mobile advertising has been garnering increased attention in 2012 as companies look to profit from the rapidly rising demand for mobile devices. According to data from StatCounter Inc. mobile devices represent more than 10 percent of all internet traffic, a sharp increase from the 4 percent in January 2011. The Paragon Report examines investing opportunities in the Technology Sector and provides equity research on Glu Mobile Inc. (
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Digital marketing and media research firm eMarketer predicts that U.S. mobile advertising revenues will experience rapid growth in the coming years. The research group has projected that U.S. mobile advertising revenues to more than quadruple from the $1.45 billion seen in 2011 to $6.62 billion in 2014, and to be worth nearly $12 billion by 2016. A recent report from research firm Strategy Analytics has shown that the number of smartphones in use globally topped the 1 billion mark for the first time ever in the third quarter; by 2015 that number is expected to double.
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Glu's unique technology platform enables its titles to be accessible to a broad audience of consumers all over the world -- supporting iOS, Android, Palm, Windows Phone 7 devices and beyond. The company has partnered with Probability PLC to provide Glu original IP-branded casino games.
Velt's technology and services enable companies to engage with and reach their consumers through innovative mobile marketing and advertising efforts. The company in September closed a $27 million 2-year deal to provide its mobile marketing technology to a major U.S. brand.
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- Mobile advertising