U-Store-It Becomes CubeSmart in New York City

Completes Local Rebranding and Redefines Storage With Added Services

Marketwired

NEW YORK, NY--(Marketwire -03/28/12)- CubeSmart, a real estate investment trust that operates self-storage locations nationwide -- previously under the U-Store-It name, is pleased to introduce its new brand and service model to the New York City area. The company first announced its new brand in September 2011. As part of the national rollout of its rebranding efforts as well as the integration of recently acquired Storage Deluxe assets, 24 locations in the New York City area will be displaying the CubeSmart brand fully by the end of March 2012.

In conjunction with the name change, CubeSmart is seeking to change the way Customers think about and use storage through a reinvigorated focus on customer service. A host of new services and amenities aim to simplify the logistical challenges associated with moving, organizing and storing personal items and business goods. Customers of CubeSmart's newly rebranded New York self-storage facilities will now be able to take advantage of a variety of logistics services, organizational services, storage customization options, and other amenities.

"With our new brand and enhanced service model, we are taking the 'self' out of self-storage," said Chief Executive Officer Dean Jernigan. "This is particularly important for our New York City Customers, for whom traditional self-storage can pose significant logistical challenges. We are now simplifying the moving and storage process for Customers in all parts of the city by connecting the dots for them."

At many locations, Customers can now simplify their moving process with the help of such logistical solutions as moving and labor assistance or a free local moving truck; they can streamline their day-to-day errands or business activities through such services as packing and shipping, package receipt, and printing and copying; they can customize their storage space to fit their needs with the addition of such features as individual lighting and electricity, automatic doors and remote video monitoring; and they can even get more organized with the use of CubeSmart's free SmartTrakr iPhone app, charity drop-off option, or professional organizer services. In addition to great new features and friendly service, CubeSmart also invites Customers to enjoy free coffee and complementary Wi-Fi access at many of its rebranded locations.

About CubeSmart:

CubeSmart is a self-administered and self-managed real estate investment trust. CubeSmart owns or manages 479 self-storage facilities across the United States and operates the CubeSmart Network, which consists of approximately 825 additional self-storage facilities. CubeSmart operates 24 self-storage properties in the New York City area, including self-storage locations in Brooklyn, Bronx, Queens, New Rochelle, and White Plains, with the ability to also service Customers in Manhattan. The Company plans to exceed Customer expectations by adding more personalized services and technology to some of the best storage spaces around.

CubeSmart services include storage customization, logistics services, comprehensive moving services, organizational services, and office amenities. The Company's self-storage facilities are designed to offer affordable, easily accessible, secure, and in most locations, climate-controlled storage space for residential and commercial Customers, as well as boat storage and mini storage. According to the 2011 Self Storage Almanac, CubeSmart is one of the top four owners and operators of self-storage facilities in the U.S.

For more information about business and personal storage or to learn more about the company and find a nearby storage facility, visit www.CubeSmart.com or call 800-800-1717. Visitors to cubesmart.com can also view the sizes and features of individual self-storage units, reserve storage space, and pay their storage bills online using a safe, secure online payment function.

For more information about business or personal storage visit us online, call CubeSmart(SM) toll free at 1-800-800-1717, or stop in to visit one of our locations.

Contact:
Company
Daniel Ruble
Investor Relations
(610) 293-5700

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