SAN JOSE, CA--(Marketwired - Jan 22, 2014) - Ubiquiti Networks, Inc. (
According to the 'State of Broadband Connectivity' survey conducted by Research Now and commissioned by Ubiquiti in 2013, 61% of US citizens in rural areas don't feel like they have a wide enough range of choices for Internet service. Only 19% recognized fixed wireless as an option. UWN leverages Ubiquiti's global brand and a national advertising and marketing campaign to close that gap in awareness and capitalize on the rapid growth of the independent ISP market.
The UWN platform was created to support growth and innovation for independent ISPs, creating a one-stop shop for ISP needs, including sales and marketing assets, advertising opportunities, and political advocacy. During the beta, launched in October 2013, ISPs were able to build their public-facing profiles and take advantage of Ubiquiti's co-branded marketing assets.
With the public launch, Ubiquiti is unveiling a nationwide advertising campaign that will support local marketing and advertising efforts of ISPs on UWN. Ubiquiti engaged Los Angeles-based firm DGWB Advertising and Communications to manage creative and campaign logistics.
"Independent WISPs can offer services on par with major phone and cable companies, but very few businesses and consumers know we exist," said Nathan Stooke, CEO at WisperISP, a St. Louis, Missouri-based WISP. "Our industry needs Ubiquiti World Network to reach critical mass; it's the first program of its kind to support widespread adoption of independent ISPs."
"Ubiquiti World Network gives businesses and consumers across the nation easy access to superior Internet service through our network of qualified independent ISPs," said Robert J. Pera, CEO at Ubiquiti Networks. "UWN will not only offer connectivity solutions for locations that are underserved, but we will also offer superior connectivity solutions in the largest cities of the country."
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Ubiquiti, the Ubiquiti logo, Ubiquiti Networks, airMAX, NanoBeam, airFiber, airVision, UniFi, mFi, EdgeMAX, EdgeRouter, InnerFeed, xRT, and World Network are registered trademarks or trademarks of Ubiquiti Networks, Inc. and/or its affiliates in the United States and other countries. All other trademarks mentioned in this document are the property of their respective owners.
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Certain statements in this press release are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Statements other than statements of historical fact including words such as "look," "will," "anticipate," "believe," "estimate," "project," "expect," "consider," "schedule" and "plan" and statements in the future tense are forward looking statements. The statements in this press release that could be deemed forward-looking statements include statements regarding release of new products and expected performance, price-performance disruptiveness, growth prospects, product applications, expected performance and potential benefits, market positioning, short and long-term opportunities, and any statements or assumptions underlying any of the foregoing. You should not place undue reliance on these forward-looking statements. Also, forward-looking statements represent our management's beliefs and assumptions only as of the date made. Ubiquiti Networks undertakes no obligation to update information contained in this press release. You should review our SEC filings carefully, particularly the discussions under the heading "Risk Factors" and elsewhere in our Annual Report on Form 10-K for the year ended June 30, 2013 and other filings filed with the U.S. Securities and Exchange Commission that identify risks that could cause actual results to differ from those made in such forward-looking statements.
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Ubiquiti Networks, Inc.