UK Rap Artist Tinchy Stryder Teams up with Goji to Develop New TechRange

- Range will incorporate headphones and travel speakers

Marketwired

LONDON, UNITED KINGDOM--(Marketwire -06/15/12)- MOBO award-winning rap artist Tinchy Stryder has announced a unique partnership with Goji to develop a portfolio of audio products for launch in mid-July under the artist's name.

Goji currently offers a range of headphones and iPad cases for dynamic, style-conscious urbanites. Tinchy Stryder provides creative direction on the development of the new 'Goji Tinchy Stryder: On Cloud 9' product range, encompassing headphones and travel speakers. The range will be launched exclusively via Currys and PC World, the largest UK electricals retailers, giving a huge launch platform for the venture.

Tinchy comments; "I'm really proud of this collaboration and can't wait to see it in store. I can't wait to get the products out there as I'm sure people are going to love the sound, which was really important to me that we got right. It's really exciting; I can't wait for everyone to be able to see the finished goods for themselves."

Alison van Veggel, Head of Marketing for Goji, comments: "We're thrilled to be working with one of the UK's most exciting rap artists. Tinchy Stryder's talent, knowledge and passion for music will be pivotal in the overall creative direction of Goji's new range of stylish design-led products - all of which will be widely accessible to his many fans and followers. We cannot wait for the products to be available in stores this summer!"

The new range of headphones will be available from July nationwide, exclusively at Currys and PC World stores, as well as online at www.currys.co.uk and www.pcworld.co.uk. The travel speakers will launch later on in the year.

For more information on Goji news, visit the Goji Collective Blog http://www.gojicollective.co.uk/.

About PC World and Currys

PC World and Currys are part of Dixons Retail plc, an electrical retailer and services company which sells consumer electronics, personal computers, photographic equipment, communication products and domestic appliances throughout the UK and Europe. Their PC World and Currys stores and online websites specialise in selling products ranging from fridge freezers and washing machines to laptops and digital cameras.

Contact:

M&C Saatchi PR
020 7543 5428
dixonsretail@mcsaatchi.com

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