The spending of the super-rich is no longer just about stuff and status. It's more about memories and moments. And lots of home renovations.
A new study from Spectrem Group, the Lake Forest, Ill.-based research group, shows that people with a net worth of $25 million spend far more on vacations and home renovations than they do on clothing, cars and jewelry.
The survey showed that nearly half of the respondents spent more than $25,000 a year on vacations or leisure travel. More than a third spent more than $25,000 on home improvements. Vacations and home improvement were among the top categories for the spending of the ultra-wealthy.
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Lower on the list was jewelry (58 percent spent less than $10,000 a year), autos (44 percent spent less than $10,000) and clothing (53 percent spent less than $10,000).
"The data tells us that there are very few people in this group who are really flamboyant in how they spend their money," said George Walper, president of Spectrem.
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Of course, just because someone spends $30,000 for luxury tents and chef-prepared meals in the Okavango Delta doesn't mean they're not extravagant. It's just that they're "experience extravagant," rather than "material extravagant."
Still, the spending of the wealthy has taken on a slightly different character since the bling-filled years of 2005-2007. Aside from spending more on vacations and home improvements, they're also spending more on entertainment and the arts. Today, a third of the ultra-rich are spending $25,000 or more a year on the arts. (Are they're buying symphonies?) Read More Below the Chart
In 2007, 25 percent of the super-wealthy spent more than $25,000 a year on jewelry. In 2010, that number fell to 21 percent. In 2007, one in four spent more than $25,000 a year on clothing. That share has fallen to 19 percent.
They are still a charitable group, at least, according to their survey responses. Nearly half gave $25,000 or more to charity - more than the combined totals for jewelry and clothing.
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A sub-set of the rich are also big political givers. One in five gives more than $10,000 in political contributions each year.
"With political giving, we see that a small percentage of them are giving the most," Walper said.
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