NEW YORK, NY--(Marketwired - Sep 12, 2013) - Undertone, a leader in creating digital advertising solutions for brands, today announced the addition of the IAB's Mobile Rising Stars ad units to its high impact product suite. The five units -- Filmstrip, Pull, Adhesion Banner, Full Page Flex and Slider -- were introduced by the IAB to offer brands rich features and functionality across smartphones and tablets.
"Mobile Web usage continues to increase at a rapid rate; however, brands are struggling to take advantage of this shift because of a lack of scalable, large-canvas advertising solutions for smartphones and tablets," commented Alan Schanzer, Undertone's Chief Client Officer. "The Mobile Rising Stars set a standard for beyond-the-banner mobile ad units, making them a powerful solution for brands and an important addition to Undertone's existing suite of mobile-optimized high impact units."
"The IAB Mobile Rising Stars are designed to enable marketers to overcome the false choice of creativity or scale. The formats have seen real success at doing this for many reasons, among them the critical platform integration from leading providers like Undertone," added Peter Minnium, Head of Brand Initiatives, IAB.
With Undertone, the Mobile Rising Stars can be paired with the Desktop Rising Stars to deliver a scalable solution for advertisers looking to reach consumers across screens. Undertone has seen significant demand for the Desktop Rising Stars since launching the units at the beginning of last year and Schanzer is confident this demand will be replicated across the new mobile units:
"There are natural synergies between many of the Desktop and Mobile Rising Stars units, which helps reduce the friction of executing cross-screen buys for brands. As a result, we're already seeing a healthy early appetite for these new units, a trend that we believe will increase as more brands realize the importance of executing high impact cross-screen campaigns that leverage context and the native attributes of each screen," said Schanzer.
The Mobile Rising Stars will be supported by the end-to-end creative and technical production support offered through Undertone's Digital Innovation Studio™.
Undertone is a digital advertising company that sits at the intersection of media, creative and technology. We develop immersive video, high impact and display ad units that enable brands to engage consumers beyond the confines of traditional banner ads. Through our technology platforms, we deliver these ads across screens and devices on a handpicked portfolio of the world's best media properties. Find out more at www.undertone.com.