New UnitedHealthcare Text-Messaging Services Help People Take Charge of Their Health and Well-Being

  • Txt4health and Text4kids deliver personalized health text messages for mobile-phone users
  • Available now to people enrolled in UnitedHealthcare Medicaid plans in York, Allegheny and Philadelphia counties

Business Wire

PITTSBURGH--(BUSINESS WIRE)--

UnitedHealthcare Community Plan of Pennsylvania is now offering two new text-messaging services that help people enrolled in Medicaid benefit plans take charge of their health and well-being.

Txt4health delivers personalized messages to help people follow recommended preventive care guidelines, remember to take medications and attend medical appointments, track weight and exercise goals, learn healthy eating and nutrition tips, and more. Text4kids helps parents remember well-child visits, learn more about vaccine safety, track their child’s developmental milestones and more.

Txt4health and Text4kids, developed by Voxiva Inc., are available now at no charge to people enrolled in UnitedHealthcare Medicaid plans in York, Allegheny and Philadelphia Counties. There is no charge to receive these texts from UnitedHealthcare; however standard message and data rates may apply.

“Txt4health and Text4kids provide useful health information for people in a convenient, cost-effective way, no matter where they are,” said Susan Schick, CEO of UnitedHealthcare of Pennsylvania.

“We are pleased to partner with UnitedHealthcare to make Txt4health and Text4kids available to families in these counties,” said Justin Sims, CEO of Voxiva. “Txt4health and Text4kids use an evidence-based and personalized approach to motivate users to follow recommendations for preventive care and good health.”

According to a recent PWC consumer survey, 79 percent of people enrolled in Medicaid send text messages compared to 43 percent and 68 percent of people in enrolled in Medicare and employer-sponsored health insurance plans, respectively.

About Voxiva
Founded in 2001, Voxiva is a global pioneer in delivering interactive mobile health services to help people live the healthiest life possible. The company's Care4life product portfolio combines evidence-based health guidelines, state-of-the-art behavior change expertise and digital technology to promote maternal & child health, adult health & wellness, smoking cessation and diabetes self-management. Personalized health information is sent via text messaging, mobile web and mobile applications. In 2011, Fast Company recognized Voxiva as one of the 50 Most Innovative Companies in the world. Learn more at www.voxiva.com or contact info@voxiva.com.

About UnitedHealthcare
UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers and Medicare and Medicaid beneficiaries, and contracts directly with more than 800,000 physicians and care professionals, and 6,000 hospitals and other care facilities nationwide. Globally, UnitedHealthcare serves more than 45 million people in health benefits and is one of the businesses of UnitedHealth Group (UNH), a diversified Fortune 50 health and well-being company.

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Contact:
UnitedHealthcare
Mary McElrath-Jones, 914-552-4671
Mary_r_mcelrath-jones@uhc.com
or
Voxiva, Inc.
Emilia Guasconi, 202-419-0179
info@voxiva.com

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