US Law Enforcement and Public Safety Agencies Answer the iSatori Fitness Challenge, Promoted by Bodybuilding.com, to Get Healthy, Reshape Their Bodies, Gain Energy, and Re-Claim Their Lives

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US Law Enforcement and Public Safety Agencies Answer the iSatori Fitness Challenge, Promoted by Bodybuilding.com, to Get Healthy, Reshape Their Bodies, Gain Energy, and Re-Claim Their Lives
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The Grand Champions were paramedic Alecia Clark of Albuquerque, New Mexico, and Officer Jeremiah Gilkey …

GOLDEN, CO--(Marketwire - Oct 9, 2012) - In the 911 Ultimate Transformation Challenge (www.911utc.com), sponsored by iSatori, Inc. (OTCBB: IFIT) (OTCQB: IFIT) (www.isatori.com) and Bodybuilding.com, law enforcement and public safety officers across the country competed against each other and lost 257 total pounds of ugly bodyfat while gaining strength and sculpting leaner, healthier bodies and gaining more energy -- in just 12 weeks.

In return, Stephen Adele, Chief Executive Officer of iSatori, donated one dollar for each pound of bodyfat lost and muscle gained to their charity of choice, which was the American Lung Association, on behalf of those transformation contestants who completed their challenge. iSatori and Bodybuilding.com also awarded the male and female winners in the competition $2,500 in cash and an endorsement contract, a one-year supply of iSatori supplements, and a custom iSatori track suit. Plus, their stories inspired thousands by showing it is possible to make visible improvements in only 12 weeks.

The Grand Champions were paramedic Alecia Clark of Albuquerque, New Mexico, and Officer Jeremiah Gilkey with the Guymon, Oklahoma, Police Department. 

Jeremiah, who entered the contest weighing 255 pounds with 25% bodyfat, was able to lose 40 pounds and reduce his bodyfat to approximately 13%. "I saw the 911 Civil Servant Challenge as the motivation I needed to get back in shape," said Jeremiah. "After several weeks of good dieting and lots of cardio and high-rep weight training, the weight was dropping. Sticking with the diet and workout program was very difficult with our department working 12-hour shifts and my being on the nightshift! My wife was a strong motivator, along with seeing the results in the mirror and feeling so much better about myself inside and out. I feel great and plan to continue to lift weights and eat healthy for good!"

Alecia lost several inches around her waist, hips, and thighs. More importantly, she noticed major muscle gains in her arms, chest, and back. "I'm so excited that for the first time ever, I can truly say I accomplished something that will change my life forever," Alecia exclaimed. "I started with the hope of 'getting back into fitness,' and I've done so much more than that. I used the iSatori Eat-Smart® Chocolate-Chocolate Chip shake as a replacement for one meal a couple times a week. It's delicious, and the tiny chocolate chips were little delicious surprises! My favorite thing, though, was the iSatori RestorAid™. It's delicious, and I could definitely tell a difference in decreased soreness when I would drink it. Plus, it tastes like Cool-Aid, so it also helped reduce my cravings for sweets! My diet habits are forever changed. I learned to really enjoy super-lean foods and now actually crave them. I learned how to work out to benefit my body, and the free-weight section of the gym no longer intimidates me."

"We didn't think choosing a winner could be so difficult," shared one of iSatori's 911 UTC Coordinators, Dana Taylor. "We took our time reviewing each story, looking through all the photos, and were inspired by every single competitor's passion and commitment to the Challenge."

Adele added, "It's a great privilege to work with and help our civil servants become stronger and healthier. Because they serve as role models to their coworkers, friends, family, and communities, it's important for them to stay physically fit and mentally strong. I respect each of them, dearly, for their commitment to improving their health and physical fitness."

To learn more about the 911 Ultimate Transformation Challenge, visit 911UTC.com. To find out more about iSatori's scientifically proven supplements, and for free downloads of the practical diet and exercise plans used by competitors in the 911 UTC Challenge, please visit www.isatori.com.

About iSatori, Inc.

iSatori, Inc. ("iSatori") is a consumer products company that develops and markets nutritional products in the performance, weight loss, and energy categories through online marketing, Fortune 500 retailers, and thousands of retail stores around the world.

The Company is headquartered in Golden, Colorado, and its common stock trades on the OTC Bulletin Board under the symbol "IFIT." Additional information about the Company is available at www.isatori.com.

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.

Contact:
For additional information, please contact:

Sue Mosebar
(303) 215-9174
or
RJ Falkner & Company, Inc.
Investor Relations Counsel
(830) 693-4400
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