BOULDER, CO--(Marketwire - Oct 8, 2012) - USA Rugby is thrilled to announce American International Group (AIG), a leading international insurance company, as the new official front-of-jersey sponsor of the men's and women's Junior and Collegiate All-American teams.
The AIG logo will be prominently displayed on the front of the All-American team jerseys.
AIG is also working with USA Rugby to further develop the award-winning "Rugby in a Box" Rookie Rugby youth development program, providing tools for girls and boys to learn and play rugby.
This sponsorship comes during a major rebranding initiative from AIG, and the donation to the youth development program is consistent with AIG's renewed focus on giving back to communities.
"We are proud to sponsor the All-American rugby teams, and believe our partnership with USA Rugby will be a unified, strong, and energized force competing on a global scale," said Bob Benmosche, AIG President and CEO. "Rugby is one of the fastest growing sports in the world and in 2016, will be featured in the Summer Olympic Games for the first time since 1924. We look forward to supporting and encouraging youth involvement and achievement in this dynamic sport."
The AIG All-American athletes will travel to several global events in 2013, including the 2013 Junior World Championships in France, and several test matches in New Zealand, South Africa and Canada.
"We are proud to have our All-Americans backed by AIG," said Nigel Melville CEO of USA Rugby. "They have a sharp attention to dependability and working for a greater purpose. AIG will be a fantastic partner for USA Rugby moving forward."