Valassis (VCI) and Roundy's (RNDY) announced a partnership to develop and execute in-store marketing and media programs. The deal is effective immediately with a scheduled July launch. With this new partnership, Valassis will reach Roundy's customers in-store while shopping in the grocery aisle. The new partnership will enable Roundy's to create a consistent look for its marketing and media programs, aligning with the company's overall marketing objectives and maximizing efficiencies across the Roundy's network of stores. This will create a shopping environment that directly meets consumers' needs.