WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--
ValueClick, Inc., one of the world’s largest integrated online marketing companies, today announces that it has retained Edelman as its PR agency of record. The agency will be responsible for managing media relations, influencer engagement and corporate communications.
“We are very pleased to have Edelman support us as our agency of record,” said Scott Eagle, chief marketing officer of ValueClick. “As a digital advertising company that drives massive incremental growth for leading brands in every industry, we will be partnering with Edelman to help advance the entire digital category through powerful industry research and thought leadership. Edelman is the ideal partner to help us tell that story.”
Since its founding 15 years ago, ValueClick has led the industry in the development of innovative marketing approaches designed to bring genuine results and accountability to digital marketing. The company has developed technology that allows brands to deeply engage with their audiences. This gives ValueClick an ideal vantage point from which to drive profound results for its clients as well as deliver key insights and perspective to a digital industry searching for new strategic ideas and greater accountability.
“Senior marketers constantly tell us that their biggest challenge is building deep connections with their target audience of prospects and customers,” said Eagle. “ValueClick, Inc. has developed a revolutionary engagement platform that uses a unique proprietary mix of online and offline data combined with patented personalization technology to power one-to-one marketing engagement at scale. Now is the perfect time to tell our story and demonstrate the profound and proven impact we have on our clients’ businesses.”
“While not a household word like Google or Facebook, ValueClick works with many of the world’s most important brands and companies and also has a major impact on their success. They are an integral strategic partner to the majority of retailers, car manufacturers, mobile carriers, electronics manufacturers, restaurants – and the list goes on,” said Michael Kuczkowski, general manager of Edelman San Francisco. “We look forward to helping the company evangelize its story and advance thinking in the industry.”
ValueClick, Inc. (VCLK) is one of the world's largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world's largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit www.valueclick.com
Edelman is the world’s largest public relations firm, with 67 offices and more than 4,800 employees worldwide, as well as affiliates in more than 30 cities. Edelman was named Advertising Age’s top-ranked PR firm of the decade in 2009 and one of its “A-List Agencies” in both 2010 and 2011; Adweek’s “2011 PR Agency of the Year;” PRWeek’s “2011 Large PR Agency of the Year;” and The Holmes Report’s “2013 Global Agency of the Year” and its 2012 “Digital Agency of the Year.” Edelman was named one of the “Best Places to Work” by Advertising Age in 2010 and 2012 and among Glassdoor’s top ten “Best Places to Work” in 2011 and 2012. Edelman owns specialty firms Edelman Berland (research), Blue (advertising), BioScience Communications (medical communications), and agencies Edelman Significa (Brazil), and Pegasus (China). Visit http://www.edelman.com for more information.
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Rebecca Neufeld, 203-856-1488