SANTA ANA, CA--(Marketwire -01/17/12)- The Values Institute at DGWB (http://www.thevaluesinstitute.org), a social science research entity housed at DGWB Advertising & Communications, today announced an agreement for a mutually beneficial partnership with the California State University, Fullerton (CSUF) College of Communications to foster learning and to promote the principles of values-based communication.
The Values Institute was founded to create a 'think tank' dedicated to teaming leaders in academic, non-profit and for-profit organizations to develop groundbreaking research and processes related to values-based marketing, relationship development and socially responsible corporate behavior. The Values Institute mission is to inspire and consult companies to put their values first. With deep research, values consulting, and outreach events, The Values Institute provides the tools to help organizations take the steps necessary to shift corporate culture and begin living their values.
The Values Institute is also behind the annual Most Trustworthy Brands: Orange County Edition™ survey in partnership with Churm Publishing and OC METRO and the OC Trust Summit conference.
"The Values Institute at DGWB has been studying the principles of values-based marketing for more than five years, and we have now made our mission a part of higher learning by partnering with one of our area's foremost universities focused on marketing communications," said Mike Weisman, founder of The Values Institute at DGWB and co-founder and president of DGWB Advertising & Communications. "We're looking forward to a long-term relationship with CSUF and the exciting possibilities of where educating our future business leaders in the practice of values-based marketing will lead."
The partnership agreement comprises research activities conducted at the College of Communications performed by its faculty and staff. The Values Institute will share its past and present research data and methodology instruments behind the Most Trustworthy Brands survey, and together publish an academically reviewed paper relating to The Values Institute. The agreement will also include advertising professor, Dr. Mark Wu and Dean William Briggs serving on The Values Institute Board of Directors and Mike Weisman joining the College of Communications Dean's Advisory Council.
"This partnership's focus is to provide an academic platform for the work that The Values Institute is performing, and to pass on key learning about sustainable success through values-based marketing to our students," adds Dean Briggs. "We will also create opportunities to further develop the principles of values-based strategic communication in an academic setting with the help of our faculty and members of The Values Institute."
An additional focus of the partnership will be developing an education and training initiative to teach students, and help companies implement plans and procedures of values-based marketing. The partnership will kick off with a CSUF College of Communications sponsorship at the 2012 OC Trust Summit where the results of the 2012 Most Trustworthy Brands: Orange County Edition will be announced.
About Cal State Fullerton College of Communications
The College of Communications at Cal State Fullerton is one of the largest in the country with more than 3,600 students and 21,000 alumni. The College delivers an affordable and quality education to a diverse group of students preparing them to excel professionally. Three departments in the College include: Communications, Human Communication Studies and Radio, TV, and Film. Working with an advisory board of industry leaders, the College actively engages with the community through service, internships and educational opportunities. For more information, contact Michael Karg at (657) 278-3348.
About The Values Institute at DGWB
The Values Institute at DGWB is a social science research entity housed at Southern California's DGWB Advertising & Communications. The Values Institute grew out of the agency's more than two decades of work helping Fortune 500 clients and nonprofits build long-term relationships with their constituents based on shared values and socially responsible behavior. Founded by DGWB President Mike Weisman and Chesley Beaver, the agency's former director of strategic planning turned USC social science researcher, the Institute is led by an advisory board of leaders at academic, nonprofit and for-profit organizations involved in values-based marketing and social entrepreneurialism. For information, contact Mike Weisman directly at (714) 881-2300.
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