Veteran Recycling Executive Joins Earth911, Inc. Advisory Board

Team Includes Thought Leaders From Mobile Marketing and Digital Media

Marketwired

SCOTTSDALE, AZ--(Marketwire - Mar 21, 2013) - Earth911, Inc., an Infinity Resources Holdings company (OTCQB: IRHC) (OTCBB: IRHC), welcomed another key industry advisor to its strategic consulting team with the addition of Ed Skernolis, a 40-year veteran of the recycling industry whose legacy includes the Environmental Protection Agency (EPA), Waste Management, Inc., National Recycling Coalition (NRC), and Keep America Beautiful (KAB). As an adviser to Earth911, Inc., Skernolis will open conversations about collaborative solutions to achieving true product stewardship between members of his professional network and Earth911, Inc.

Skernolis spent 14 years with EPA, 18 years as Director of Government Affairs for Waste Management, Inc., 2 years as Acting Executive Director of the NRC, and most recently served as Senior Vice President, Recycling, for KAB before retiring at the end of 2012. At KAB, Skernolis led the creation and rapid growth of the Recycling Department, fostered significant growth in America Recycles Day and the campus-based competition RecycleMania, and oversaw creation of the K-12 Recycle-Bowl competition, the Annual Recycling Symposium, and KAB's highly successful Public Space Recycling Initiative, which has placed almost 100,000 recycling bins in public areas around the country.

"The recycling value chain is complex and requires an understanding and appreciation for all of its moving parts to be successful within the system," said Skernolis. "I'm looking forward to working with Earth911 to make valuable connections that will take recycling and product stewardship to new levels."

Skernolis, now working as an environmental consultant, is a thought-leader in recycling strategies and consumer education programs to make recycling second-nature. His ideas helped innovate recycling throughout the supply chain, government and private industry by championing more streamlined recycling collection and processing and improving consumer outreach. Throughout the economic crises of the past decade, Skernolis spoke and wrote confidently about maintaining the growth of recycling programs and the long-term financial benefits to businesses as well as communities.

"Ed Skernolis brings his own personal brand of success, relationship-building and diplomacy that helped him guide organizations through decades of change in the way recycling is implemented and communicated. We're thrilled that Earth911 will benefit from having this knowledge leader on board," said Corey Lambrecht, Earth911, Inc. President and COO.

Skernolis received three special service awards while at EPA and received the Distinguished Service Award from the Environmental Industries Association while with Waste Management. Skernolis joins other notable advisors to Earth911: Gowri Shankar, venture partner with Naya Ventures, and digital media pioneer and former Disney executive Bernard Gershon.

Gowri Shankar is a venture partner with Naya Ventures, an early-stage venture capital firm. Shankar is an expert advisor for mobile marketing and served as a member of the founding team at Sprint PCS where he initiated both direct and online wireless sales in the early 90s. Most recently he served as president and CEO of SinglePoint, a mobile marketing agency for media companies where he pioneered interactive TV through mobile with NBC Universal, MTV, CBS and Disney.

Shankar has an established track record of building and growing companies in both Europe and India. He serves on the board for Skedi, Carbon Credits International and is an advisor to ReQall and Zoomingo.

"Earth911 is the only provider that can bring location and product disposal together in a mobile device, allowing companies to engage with their customers throughout the product lifecycle," said Shankar. "The possibilities for Earth911 to enable customer engagement are open to the imagination."

Bernard "Bernie" Gershon, who joined with Earth911, Inc. as an advisor in 2011, is president of GershonMedia, which provides advisory services to digital media enterprises. He's made both the 2012 and 2013 AlwaysOn Power Players New York City list.

Gershon spent 15 years at The Walt Disney Company earning recognition as a pioneer in online and mobile video. As the senior vice president and general manager of corporate strategy, business development and technology, Gershon developed new digital businesses for the company, as well as new digital revenue opportunities for all Disney/ABC content, including broadband, wireless, cable, IPTV and VOD. Gershon was instrumental in delivering Disney/ABC content, including "High School Musical," "Desperate Housewives" and "Lost," to Sprint's mobile video service. He also created, launched and distributed the 24-hour ABC News channel, ABC News Now.

Gershon served as senior vice president & general manager for ABC News, Digital Media Group and is credited with stabilizing and nurturing ABC News' online businesses. He has also been recipient of the George Foster Peabody Award, RTNDA Edward R. Murrow Awards and numerous Webby Awards. In 2003 he was named in the top 10 of Streaming Media Magazine's list of the Most Influential People in Streaming Media. He also serves on the advisory boards of top digital companies, including Boxee, Fwix, Row44, Woozworld, and several other companies in the mobile and online video space. He also serves on the board of SpotXchange.

About Earth911, Inc.
Earth911 gathers, distributes and analyzes localized recycling information to assist manufacturers, organizations and consumers with product end-of-life solutions. Working to increase the recycling and disposal of consumer goods since 1991, Earth911′s services enhance and support companies' responsible waste initiatives. The Earth911 Recycling Directory is the largest and most accurate in the nation, with more than 1.6 million ways to recycle more than 360 types of materials. Follow @Earth911BizNews or visit http://business.earth911.com to learn more. Earth911, Inc. is a wholly-owned subsidiary of Infinity Resources Holdings Corporation (OTCQB: IRHC) (OTCBB: IRHC). Infinity Resources Holdings companies provide innovative waste reduction and landfill diversion solutions for recycling and proper disposal of commercial and consumer waste streams. Visit http://www.infinityresourcesholdingscorp.com/.

Forward-Looking Statements
This document contains forward-looking statements that are subject to a number of risks, assumptions, and uncertainties that could cause the Company's actual results to differ materially from those projected. These risks, assumptions, and uncertainties include the following: the ability of the Company to raise capital; the ability to complete systems within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price-competitive marketplace; changes in nature of telecommunications regulation in the United States and other countries; changes in business strategy; the successful integration of newly acquired businesses; the impact of technical change; and other risks referenced from time to time in the Company's filings with the Securities and Exchange Commission.

Contact:
MEDIA CONTACTS:

Susan Larsen
Business Communications Manager
Earth911, Inc.
480.889.2650

IRHC INVESTOR RELATIONS:
Jeff Rassas
480.463.4246
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