Viacom hopes Nickelodeon app helps channel's flagging fortunes, NYT says

theflyonthewall.com

Viacom (VIA, VIAB) hopes its first "TV Everywhere" authenticated app for flagship kids channel Nickelodeon, expected to be available in Apple's App Store on Thursday, helps it revive the brand's cache and provides a roadmap for other apps for properties like MTV and Comedy Central, according to the New York Times.

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