Now the lingerie retailer has confirmed its new favorite angel — Candice Swanepoel.
Victoria's Secret put the 25-year-old model on the cover of its swimsuit catalogue.
The brand also gave Swanepoel preferential treatment during its famous fashion show last month. Swanepoel was the only model to get a feature segment during the television special. The segment introduced the audience to Swanepoel and went through her biography.
It's likely that Victoria's Secret is grooming Swanepoel because the rest of its A-team are all 30 or older.
While that's young by most standards, it's retiring age for a supermodel, and Miranda Kerr, Adriana Lima and Alessandra Ambrosio all have limited time on the catwalk.
Here's the cover:
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