Victoria's Secret parent reports August sales jump

Limited Brands, owner of Victoria's Secret, Bath & Body Works, reports 8 pct August sales jump

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COLUMBUS, Ohio (AP) -- Limited Brands said Thursday that revenue at stores open at least a year jumped 8 percent in August, helped by several new products.

Analysts polled by Thomson Reuters had been predicting an increase of 4.2 percent in the figure, which excludes the impact of newly opened or closed stores and is an important measure of a retailer's health.

Limited Brands, based in Columbus, Ohio, is the parent of Victoria's Secret, Bath & Body Works and other retail chains. The biggest increase was at Victoria's Secret, where the revenue metric jumped 9 percent. That was on top of a 16 percent increase last August.

The company credited new products, including a new line of personal-care products like lotion and body wash, for the gain.

The measure rose 6 percent at Bath & Body Works and was flat at La Senza, a smaller chain in Canada that is similar to Victoria's Secret. The company is shuttering stores there, and said it had to offer sales to entice people to shop.

Total revenue, which includes sales at new and closed stores, fell 5 percent to $665.6 million because the company sold one of its business units last November.

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