Victory Expands Exclusive Brand With Mapco Express, Inc. Rolling Out to All 373 Stores

- New GreenStix Dynamic King from Victory added to Mapco Express Inc.'s popular "GreenStix" brand of disposable electronic cigarettes - GreenStix by Victory brand available in all 373 Mapco stores across eight U.S. states - Exclusive brand product development increases distribution and enhances brand awareness for strategic partners

Marketwired

SPRING LAKE, MICHIGAN--(Marketwired - Mar 5, 2014) - Victory Electronic Cigarettes Corporation (ECIG), one of the global leaders in the electronic cigarette industry, today announced that Mapco Express Inc., one of the largest company-operated convenience store chains in the United States with more than 373 stores spanning eight states across the Southeastern United States, has broadened their partnership with Victory Electronic Cigarettes with expansion of Mapco's "GreenStix" brand and the addition of the new Greenstix Dynamic King that Victory developed exclusively for Mapco.

The GreenStix brand was developed by Victory for Mapco Express Inc. in 2013 and has met with excellent consumer success. The original product launched at Mapco was the GreenStix 500 Puff Disposable e-cig in tobacco and menthol flavors. Given the tremendous consumer response, Mapco has now expanded the line to include the new Greenstix Dynamic King from Victory in tobacco and menthol. Sold in a unique new stylish and ergonomic carrying case, it conveniently fits in a pocket or purse and allows consumers to keep their e-cig sanitary and ready for use at anytime. Furthermore, this new product has the look and feel of a traditional cigarette with a soft tip, similar weight and length, however, it doesn't include the tar, smell or other negatives of tobacco cigarettes, offering smokers an opportunity to enjoy "vaping" almost anywhere.

All GreenStix products are available in Mapco's 373 convenience stores located in eight states under the MAPCO Express®, MAPCO Mart®, East Coast®, Discount Food Mart™, Fast Food and Fuel™, Delta Express®, and Favorite Markets® brand names.

Brent Willis, Chairman and CEO of Victory Electronic Cigarettes and a former senior leader of a number of multi-billion dollar global companies, including Coca-Cola, Kraft and InBev commented, "Mapco is a leader in the convenience store industry and we are extremely fortunate to be associated with such a fine organization. The new Dynamic King Disposable will enhance awareness for Mapco's GreenStix brand and will reinforce the superior quality and value that Mapco represents. We look forward to continuing to develop this exclusive electronic cigarette brand for Mapco and its customers."

Patrick Neuman, Director of Private Label for Mapco noted, "It is clear to us that smokers are looking for alternatives to traditional cigarettes and that electronic cigarettes are becoming more and more popular. Our GreenStix brand has quickly established a loyal following with our customers. We are always looking for ways to exceed our customers' expectations and believe our new GreenStix Dynamic King Disposable will its soft tip and unique ergonomic package design will do just that."

About Mapco Express Inc.

MAPCO Express, Inc., is a wholly-owned subsidiary of Delek US Holdings, Inc. With headquarters in Brentwood, Tenn., MAPCO operates 373 convenience stores in eight states under the MAPCO Express®, MAPCO Mart®, East Coast®, Discount Food Mart™, Fast Food and Fuel™, Delta Express®, and Favorite Markets® brand names. It is one of the largest company-operated convenience store chains in the United States, and one of the leading C-store operators in the Southeast. More than half of the retail segment's store locations are in Tennessee, and the Company owns the real estate of more than half of the stores it operates.

About Victory

Victory Electronic Cigarettes is dedicated to providing a cleaner and healthier alternative to smoking for all, and intends to empower smokers to regain their freedom. Victory is one of the leading companies in this rapidly emerging and fast-growing market. Victory offers consumers a full product portfolio that incorporates the highest quality and latest technology, and has been rated as superior in 'real tobacco taste' amongst major brands. Recently public, Victory's experienced management team is positioned to leverage its differentiated portfolio, distinct go-to-market approach, and low-cost infrastructure to accelerate growth and drive significant value for its shareholders. The Company owns a range of brands for different markets and customers, has applied for patents on breakthrough technology, and operates the website at www.victoryecigs.com.

Safe Harbor Disclosure

This press release contains forward-looking statements reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of Victory, including statements regarding Victory's expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue to materialize consistent with recent trends. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. These risks and uncertainties include: Victory's reliance on additional financing, as Victory has not achieve profitability; risks associated with Victory's products, including that they may pose a health risk; governmental regulations may impact Victory's business; the market or consumers may not accept Victory's products; Victory relies on a single class of products; existing or pending patents may affect Victory's business; and other factors disclosed in the Company's filings with the Securities and Exchange Commission. Unless required by applicable law, Victory undertakes no obligation to update or revise any forward-looking statements.

Contact:
For investor inquiries please contact:
James Palczynski
Partner, ICR, Inc.
203.682.8229
jp@icrinc.com
www.victoryecigs.com

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