LAS VEGAS--(BUSINESS WIRE)--
Bally Technologies, Inc. (BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced Virtual Racing™ NASCAR® will make its Mississippi debut at the Golden Nugget Biloxi June 21-22.
Bally’s Elite Bonusing Suite™ Virtual Racing promotional tool has already been a huge hit creating floor-wide excitement on casino floors across America, driving coin-in, carded play, new players’ club signups, and tremendous excitement. Now – for the first time in Mississippi – Virtual Racing will feature a NASCAR-themed car racing promotion that lets players at any slot machine on the casino floor actually choose their favorite driver and cheer him across the finish line.
Players will select one of eight famous NASCAR drivers: Clint Bowyer, Dale Earnhardt Jr., Jeff Gordon, Kevin Harvick, Jimmie Johnson, Matt Kenseth, Mark Martin, or Martin Truex Jr. from the touch-screen on the iVIEW™ or iVIEW Display Manager (DM) player-user-interface on each of Golden Nugget Atlantic City’s slot or video-poker machines.
Qualified players who select the winning driver will split a guaranteed prize pool of $10,000 in bonus credits daily during the promotion.
The Golden Nugget Biloxi will host daily races each hour from 2-6 p.m. The virtual-racing events are available on all of the casino’s gaming machines – without interrupting game play.
“Players will experience the excitement of Virtual Racing NASCAR for the first time in Mississippi at our property,” said Golden Nugget Biloxi Director of Marketing Melissa Radovich. “It’s going to be a great few days for our players as they compete to win while enjoying the thrill of America’s no. 1 spectator sport. This is the type of fun-filled event that truly sets us apart from the competition and rewards our loyal guests.”
The Golden Nugget Biloxi is also using EBS to add excitement across their iVIEW network using player-centric, real-time interactive promotions such as Virtual Racing™, U-Spin Bonusing™, and DM Tournaments™.
“We are honored to help the Golden Nugget Biloxi continue to build casino excitement and player loyalty,” said Bally Technologies’ Vice President of Systems Sales Tom Reilly. “Virtual Racing NASCAR has been very successful at properties across the U.S. and we are thrilled for it to make its debut in Mississippi.”
About Golden Nugget Biloxi
The Golden Nugget Biloxi, located on the Gulf of Mexico, is a premier resort destination, offering guests more than 710 rooms and suites. The entire property is undergoing a $100 million renovation taking on a fresh, modern look to include a high-energy casino featuring the most popular slot and video poker machines, table games, and poker room; nightly entertainment, new bars and lounge, as well as Landry’s signature world-class restaurants such as Morton’s The Steakhouse, Bubba Gump Shrimp Company, Michael Patrick’s, Lillies Asian Cuisine. New owners, Landry’s, Inc., will introduce first-class accommodations, exquisite dining options and fun-filled entertainment venues unlike anything else available in Biloxi, with all renovations slated for completion by Spring 2014. The Golden Nugget has already established strong brand recognition worldwide with locations in Las Vegas, Atlantic City and Laughlin, NV. Hotel reservations and additional information are available by calling 800-777-7568 or by visiting www.goldennugget.com.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Pinterest.
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –
NASCAR − NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc. NASCAR® is a registered trademark of NASCAR, Inc.
- Sports & Recreation
- Gaming & Lottery
- Bally Technologies
- Golden Nugget Atlantic City
Laura Olson-Reyes, 702-584-7742
Senior Director, Marketing & Corporate Communications
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
Mike Trask, 702-584-7451
Corporate Communications Manager