LOS ANGELES, July 22, 2013 /PRNewswire/ -- ViSalus is innovating breakfast by offering a cereal that delivers on the promise of making the first meal of the day, the most important and nutritious meal of the day. Complementing its already proven #1 best selling meal replacement shake* and nutritional supplements, the company is launching its biggest product introduction in its history with a new patent pending, high protein, high fiber cereal - Vi Crunch™ Protein Super Cereal. It is packed with 12 grams of Fi-Sorb™ protein blend from five sources of protein, five grams of prebiotic fiber, vitamins and minerals, antioxidants grape seed and rosemary extract, only three grams of sugar per serving and has the company's signature Sweet Cream flavor that has made its shake such a success. To create breakfast variety, ViSalus is also releasing Vi Crunch Fusions, two flavorful and nutritious toppings to add to Vi Crunch cereal, other favorite breakfast foods like shakes or yogurt, or to eat as a stand-alone snack. ViSalus is bringing its reputation for great flavor and nutrition, as well as the strength of its Challenge community, to challenge the $12.5 billion U.S. and Canada cereal market.
"Over the past 100 years, there has been little innovation in the cereal category," said Ryan Blair, ViSalus Chief Executive Officer. "We are challenging breakfast foods that have high sugar, salt and fat content by offering a nutritionally dense cereal that tastes great without ingredients that have a detrimental impact on human health."
While cereal remains the most popular breakfast food, most are loaded with sugar and low in nutrition. Six of the Top 10 cereal brands1 have 10g or more of sugar per serving, which equates to approximately 25% of the sugar found in a 12 oz. can of regular soda. Vi Crunch Protein Super Cereal changes the ready-to-eat cereal category with a product that packs a punch of nutrition and contains no artificial colors, flavors, sweeteners or preservatives, is low in sugar (sweetened with evaporated cane sugar and Stevia), sodium and fat. Like ViSalus' Vi-Shape® Shake, it has zero trans fat, is cholesterol free, contains no wheat or wheat gluten and is OU Kosher certified.
Cereal lovers, 46 percent of whom eat cereal as snacks throughout the day1, can mix things up with Vi Crunch Fusions, which add a burst of flavor, crunch and additional nutrients to your breakfast. Vi Crunch Fusions, available in two flavors, Chocolate Macadamia Granola and Tri-Berry Puffs, can be enjoyed right out of the package as a delicious snack or sprinkled on cereal, yogurt, or even a Vi-Shape shake.
Vi Crunch Protein Super Cereal and Vi Crunch Fusions will initially be available as an add-on order to the Body by Vi™ 90-Day Challenge kits, with plans for their inclusion in expanded Fit, Transformation, Core, Shape and Balance Kits in early 2014.
ViSalus is a healthy lifestyle company that is dedicated to Taking Weight Off The World, One Person At A Time, 10 Lbs. At A Time. Founded in 2005, ViSalus develops quality weight-management products and nutritional supplements that it markets and sells direct-to-consumers through an international sales force of independent promoters. ViSalus markets its products in North America under the ViSalus® brand, and in the United Kingdom under the Vi™ brand through the Body by Vi Challenge™. ViSalus is headquartered in Los Angeles, California and Troy, Michigan and is majority-owned by Blyth, Inc. (BTH). For more information about the company visit vi.com, and follow the Vi-Community on Facebook and Twitter.
This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by the fact that they do not relate to statements of historical or current facts, and include statements concerning our plans, objectives, goals, strategies, future events or performance and underlying assumptions. Forward-looking statements often include words such as "anticipates," "estimates," "expects," "projects," "intends," "plans," "believes" and words of similar substance in connection with discussions of future operating or financial performance. Our forward-looking statements are based on management's current expectations and assumptions regarding ViSalus's business and performance, the economy and other future conditions and future events, circumstances and results. As with any projection or forecast, forward-looking statements are inherently susceptible to uncertainty and changes in circumstances. ViSalus's actual results could differ materially from those expressed or implied in the forward-looking statements. Important factors that could cause ViSalus's actual results to differ materially from the forward-looking statements include those set forth in Blyth, Inc.'s most recently filed Annual Report on Form 10-K as well as other factors described in such Annual Report on Form 10-K, this press release and other filings made by Blyth, Inc. with the Securities and Exchange Commission.
For the reasons set forth above, investors should not place undue reliance on forward-looking statements. The statements in this press release are made as of the date of this press release, even if subsequently made available by us or Blyth, Inc. on our or their website or otherwise. Neither we nor Blyth, Inc. assumes any obligation to update the forward-looking statements provided to reflect events that occur or circumstances that exist after the day on which they are made, except as provided by law.
1 Mintel Breakfast Foods – U.S., September 2012
Media Contact: Dorrit Ragosine
- Consumer Discretionary