New Modern Jewelry Website Presents Tightly Edited Collection by Vetted Independent Designers

By limiting the number of designers and adhering to a single design aesthetic, presents visitors with an easy-to-shop, focused selection of modern jewelry pieces in a beautifully designed site that reflects on the design point-of-view of the jewelers.

PR Newswire

DARIEN, Conn., Oct. 30, 2013 /PRNewswire/ -- is a newly launched online boutique that brings together a tightly edited collection of modern jewelry pieces by vetted independent designers. By intentionally limiting the number of designers and adhering to a singular design point-of-view, avoids presenting its visitors with an overwhelming number of choices amid a mix of incongruous styles. It is easy for a visitor to view the entire collection and locate that special piece.

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Visible Interest was founded by Sue Haxager Kunze, a former advertising executive and modern design lover who had worked with several independent jewelry designers over the years on branding and online marketing initiatives. 

"Having worked with designers who struggle to find the time and resources necessary to both develop their line and build a significant online audience for their brand, I saw a need to provide an online platform for selected designers to have their work showcased in a beautifully designed and strongly marketed e-commerce site," Kunze said.

The site offers a selection of both fashion and fine jewelry pieces that share a sophistication and modernity to their style.  All pieces are made exclusively in the USA and most are made entirely by hand.  Visitors are able to shop by type of item or by designer. 

The site also offers up the opportunity to shop the VI Exclusives collection:  limited edition and one-of-a-kind pieces that were conceived and created exclusively for

Launch brands include fine jeweler Scott Cusson, who uses materials from nature and artifacts from ancient cultures to create his one-of-a-kind treasures; Lauren Chisholm, a fine artist who creates Mid-Century Modern-inspired statement pieces; Sheri Beryl, who creates her pieces with an eye toward timeless elegance, Stefanie Sheehan who brings a hip, downtown aesthetic to her hand hammered pieces; Liz Law, an LA-based designer whose jewelry honors the past while celebrating the present; Brother Wolf which gives a luxe, modern twist to traditional spiritual jewelry; India Morgan, a line inspired by the wildlife biologist career of its founder; and Created by A, a line that celebrates color through the use of vibrant stones.


Visible is an online store that features a tightly edited collection of modern jewelry pieces created by independent jewelry designers in both the fashion and fine jewelry segments. The pieces on the site are all made exclusively in the U.S.A and most are made completely by hand.

Contact:  Sue Haxager Kunze, Email, 203-536-6112

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