Vistaprint Launches New Product

Zacks

Online supplier of high-quality graphic design services, Vistaprint N.V. (VPRT) recently announced the launch of its new product named Pagemodo Posts for small business owners. The new Posts from the Pagemodo suite of tools facilitates small business owners to find, create and post quality content in minimal time. Additionally, the new tool supports convenient scheduling of visual posts in most social networking sites.

The Pagemodo Posts scheduling tool enables each page administrator to schedule Facebook, Inc (FB) and Twitter posts much earlier and also gives automatic suggestions regarding the content to be shared on social sites. This tool aims to assist small and micro business owners with their online strategy by making it more user-friendly and enabling them to post content from multiple sources.

It further helps them in promoting their business in the social media and managing their day-to-day social media activities with just click of a button. The Pagemodo Posts includes +Post, a browser bookmarklet and has also added a Facebook cover photo designer to its page creation tool making uploading speedy and easy for the users.

The scale of Vistaprint’s operation provides small business customers the access to quality products and services that would otherwise have been out of their reach. The company’s product line has expanded to include a wide variety of offerings for its customers’ marketing needs. Vistaprint primarily targets the small business markets which usually have less than 10 employees and often less than 5 employees.

The company provides services to more than 15 million small businesses and consumers per year. Vistaprint offers a wide range of products including business cards, brochures and websites for invitations, thank you notes, calendars, address labels, note pads, and signage, among others.

However, the company faces intense competition from industry bigwigs, which include formidable names such as StarTek, Inc (SRT). Vistaprint currently has a Zacks Rank #3 (Hold). One of its competitors, R.R. Donnelley & Sons Company  (RRD) carries a Zacks Rank #2 (Buy).

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