NEW YORK, NY--(Marketwired - Jun 27, 2014) -
- Sustainable engagement for culture and environment
- Free public arts festival with prominent contributors to recognise the ongoing recovery assist in the reconstruction of the Rockaway peninsula after Hurricane Sandy
Volkswagen Group of America continues its close partnership with the New York based Museum of Modern Art (MoMA) and MoMA PS1. Ever since the catastrophe of Hurricane Sandy in New York, Volkswagen Group of America has been very active in supporting relief efforts, now including the Rockaway!, an arts festival to take place on the Rockaway peninsula at Fort Tilden from June 29 through September 1, 2014.
Invited by the Rockaway Artists Alliance (RAA), an association of artists based in and around the Rockaways, and the Jamaica Bay-Rockaway Parks Conservancy, MoMA PS1 has assisted and supported the conception of this festival. Hosted by the National Park Service (NPS), which owns and manages Fort Tilden, Rockaway! showcases the natural and historical beauty of Fort Tilden, in which RAA has had a public gallery for the past 19 years.
Rockaway! was conceived by MoMA PS1's Director, Klaus Biesenbach, in close collaboration with the artist Patti Smith to celebrate the re-opening of Fort Tilden and recognize the ongoing recovery of the Rockaway peninsula. The festival will feature solo projects by Patti Smith, Adrián Villar Rojas, and Janet Cardiff as well as an international group show at the Rockaway Beach Surf Club, organized in collaboration with the Honolulu Biennial.
Klaus Biesenbach, Director of MoMA PS1 and Chief Curator at Large at MoMA, comments: "Together with Volkswagen, MoMA PS1 was able to establish the VW Dome 2 in Rockaway Beach, immediately following Hurricane Sandy. Rockaway! is an ongoing effort to continue museum and cultural support in the area. I feel strongly that Volkswagen Group of America is our greatest partner to achieve this important work."
David Geanacopoulos, Executive Vice President, Public Affairs and General Counsel for Volkswagen Group of America, adds: "Our project support underlines our ongoing commitment towards social responsibility and sustainability. The partnership helped us to directly support those suffering from the aftermath of Hurricane Sandy. As a next step, we strengthen the efforts of the organizers in raising awareness for artists and their inspirational works that address ecological challenges."
VW Dome 2
Within the framework of its multi-year cultural partnership with The Museum of Modern Art (MoMA) and MoMA PS1, Volkswagen Group of America endowed the so-called VW Dome 2, a local support and cultural center in the shape of a geodesic dome, immediately after the 2012 super storm. The VW Dome 2 served as a temporary culture and relief center for cultural exchange, further education and the presentation of concepts for a future sustainability of cities and coastal areas. It was also part of the comprehensive art show EXPO 1: New York, an international exhibition series focusing on the ecological and economic challenges of our time. Under the curatorial leadership of Klaus Biesenbach together with Hans Ulrich Obrist (Co-Director Serpentine Gallery, London) this exhibition project has been one of the focal points in the partnership between Volkswagen and the two museums.
2014 is the third year of the long-term partnership between Volkswagen Group of America, the Museum of Modern Art (MoMA) and MoMA PS1, which so far has resulted in more than 20 projects in art and education.
Apart from the Rockaway! Art Festival, Volkswagen of America is currently supporting the exhibition Christoph Schlingensief at MoMA PS1 and Sigmar Polke at MoMA as well as Summergarden: New Music for New York, a series of concerts in the Abby Aldrich Rockefeller Sculpture Garden that have a long tradition at MoMA.
Note: This text and related images are available at www.volkswagen-media-services.com
Further information about the MoMA and the MoMA PS1 programs can be found at www.moma.org.
About Volkswagen Group of America, Inc.
Volkswagen Group of America, Inc. is a wholly owned subsidiary of Volkswagen AG, one of the world's leading automobile manufacturers and the largest carmaker in Europe. It operates a manufacturing plant in Chattanooga, Tennessee and houses the U.S. operations of a worldwide family of distinguished and exciting brands including Audi, Bentley, Bugatti, Lamborghini and Volkswagen, as well as VW Credit, Inc. Founded in 1955, the company's headquarters are in Herndon, Va., Volkswagen Group of America brings vehicles to the U.S. that marry the science of engineering and the art of styling, with the goal of offering attractive, safe, and eco-conscious automobiles that are competitive and set world standards in their respective classes. The company has approximately 6,000 employees in the United States and sells its vehicles through a 992-strong dealer network.
Rockaway! is presented by the Rockaway Artists Alliance and MoMA PS1, the National Park Service, the Jamaica Bay-Rockaway Parks Conservancy, the Rockaway Beach Surf Club, and the Honolulu Biennial. The event is made possible by generous support from Bloomberg Philanthropies, The Rockefeller Foundation, and The Secunda Family Foundation, with additional support provided by the Moore Charitable Foundation, National Grid, and the New York City Department of Parks & Recreation. Volkswagen of America provides substantial project support in the frame of their multi-year partnership with MoMA and MoMA PS1.