NEW YORK, NY--(Marketwired - Jun 18, 2014) - Voltari Corporation (
"We purposefully went outside of ad tech and reached out to those who really understand real-time computing. And, by this, I mean "real" real-time," said Castillo. "Programmatic, the place in which we do business, is requiring us to do much more than ever before in a shorter period of time -- milliseconds. No one understands that problem and that opportunity, better than Bill Lawrence, who has spent his career solving complex problems in real time. We are thrilled he has come aboard."
Lawrence also brings his experience with larger scale projects, such as the development and deployment of complex routing algorithms across satellite communication networks, background that will enhance Voltari's already rich product-development resources.
Bill Lawrence's experience includes serving at General Dynamics C4 Systems, Inc. as Senior Staff Systems Engineer and Software Architect, WNW Waveform Software Technical Lead and, most recently, as Android SW Architect and Systems Engineer. He held lead technical roles at AT&T Wireless Services and Motorola, Inc., where among other things he defined and orchestrated the development of large scale highly distributed software systems, managing 60+ person teams implementing complex product road maps. His experience with problem solving, and navigating systems solutions at scale make him uniquely suited for all that Voltari has planned -- and ready to embrace the opportunity.
"Recognizing the opportunity to bring forward my strategic technical leadership, true real-time systems deployment, and team management experience -- as well as my specialized work in the mobile software space -- I felt joining Voltari's senior team was a natural move," said Lawrence. "We are eager to drive the industry to a higher operating level, truly addressing and blowing open the "real" real-time opportunity in mobile ad marketing systems, and I couldn't be more excited to be a part of this next chapter."
Voltari enables its customers to plan, manage, and learn from their digital marketing and advertising efforts in a continuously fractured digital landscape. Built on more than a decade of experience in the mobile industry, Voltari's mobile advertising platform records, analyzes, and reacts automatically to consumer preferences and behaviors in real-time, enabling advertisers and marketers to more easily, efficiently and effectively respond to the evolving needs and desires of consumers in a personalized and localized manner. Voltari's technology, expertise and unique go-to-market approach continually deliver higher ROI for its customers while remaining respectful of consumer privacy and compliance with all relevant privacy statutes. For more information, visit www.voltari.com or follow @voltarimedia on Twitter.