Vuclip Reports Global Mobile Video Macro Trends for 2013

Vuclip Hits 100 Million Monthly Unique Mobile Users Worldwide; Rapidly Increasing Consumption of Mobile Video Reveals New Consumer Behavior Patterns

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Vuclip Reports Global Mobile Video Macro Trends for 2013
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MILPITAS, CA--(Marketwired - Jan 2, 2014) - Vuclip, the world's largest independent mobile video and media company, today reports on the most significant trends in 2013 with regards to mobile video. Sharing and viewing longer form content top the list with more specifics below. Additionally, today Vuclip announces that it is experiencing rapid global adoption and popularity, reaching 100 million monthly unique mobile users worldwide.1

Top Macro Worldwide Trends of 2013
Here are the year's top macro trends and consumer behaviors when it comes to viewing mobile video.

  • The majority of people share mobile videos
    • 53 percent of people across demographics share mobile videos
    • 79 percent of people under the age of 18 share mobile videos
  • People prefer to watch long-form content on mobile devices
    • 65 percent of people prefer to watch movies or television episodes over brief music videos or movie clips
    • 67 percent of men versus 57 percent of women prefer watching long-form content on their mobile phones
  • Mobile phones have become a global status symbol
    • 56 percent of global respondents from a recent survey named their phone as the first thing that people notice about them, even before clothing, cars or watches
    • 82 percent of respondents 18-years old and younger named their phone as the first thing that people notice about them, even before clothing, cars or watches
  • People consult their mobile devices to research products before making a purchase
    • 62 percent of the global survey respondents said they look up the information on their phones right away when considering an important purchase
    • Only 10 percent of respondents conduct research on computers

Most Popular Mobile Video Search Terms
Below is a snapshot of the top five searches in the United States, India, Indonesia and United Arab Emirates for the fourth quarter of 2013 to illustrate both common and differing interests across geographies.

United States
1. Kim Kardashian
2. Lady Gaga
3. Justin Bieber
4. Rihanna
5. Barack Obama

India
1. Dhoom 3
2. Katrina Kaif
3. Salman Khan
4. Cricket
5. Gossip

Indonesia
1. Ayu Ting Ting
2. Kereta Malam
3. Agnes Monica
4. Miley Cyrus
5. Noah

UAE
1. Dhoom 3
2. Salman Khan
3. Cameron Diaz
4. Adele
5. Amr Diab

"2013 brought a major revolution in democratizing access to mobile video for the masses. While it used to be available to only the elite few with smartphones and on high-quality networks, now innovations in technology, as well as pricing have changed the game," said Nickhil Jakatdar, CEO for Vuclip. "I expect 2014 to bring even more excitement and passion from consumers around the world for mobile video. We are already starting to see tremendous shifts in the Middle East and throughout Southeast Asia. Stay tuned!"

Methodology
All of the statistics in this report were gathered via a series of global surveys conducted in 2013, and the respondents range in number from 14,000 to 120,000. Users were provided with multiple-choice questions and had the option to opt out. No incentives were provided for responding. The information for the celebrity searches is a result of our ability to collect anonymous information about what users are searching for, what country they're in, and what devices they're using. When we aggregate that data, it makes for a compelling snapshot of trends in the mobile world.

1 Measured by Google Analytics

About Vuclip
For millions of people around the world, Vuclip is an essential part of their daily lives. Vuclip serves video on-the-fly, on any device, and in any country, providing unparalleled reach for its partners. Vuclip reaches more than 100 million unique users monthly around the world. Vuclip is headquartered in Milpitas, California with offices in New Delhi, Mumbai, Singapore, Dubai, Shenzhen, Beijing and Ottawa. Check out Vuclip on your phone via m.vuclip.com or by installing the Vuclip app on your Android device.

Contact:
Contact Information
Melissa Sheridan
415-609-6875
msheridan@vuclip.com
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