Walgreens Is Trying To Find Out If Mobile Coupons Work [THE BRIEF]

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Good morning, AdLand. Here's what you need to know today:

Walgreens and Duane Reade teamed up with L'Oreal to launch a mobile coupon campaign. They companies hope to find out if an ad on a smartphone can lead to brick-and-mortar purchases. Data on the products someone purchases using the coupon (found on L'Oreal's Pretty in my Pocket app) is then collected so that the company can gain consumer insights. The coupon program is facilitated by Sparkfly.

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