A Wall Street Transcript Interview with Laura Marriott, the CEO and Board Chairperson of NeoMedia Technologies, Inc. (NEOM)

Wall Street Transcript

67 WALL STREET, New York - November 8, 2013 - The Wall Street Transcript has just published its Business and Application Software Report offering a timely review of the sector to serious investors and industry executives. This special feature contains expert industry commentary through in-depth interviews with public company CEOs, Equity Analysts and Money Managers. The full issue is available by calling (212) 952-7433 or via The Wall Street Transcript Online.

Topics covered: Cloud Computing Secular Trends - International Enterprise and Consumer Demand - Application Software Consolidation Activity - Cloud Computing and SaaS Trends - Health Care Transition to ICD-10

Companies include: NeoMedia Technologies Inc. (NEOM)

In the following excerpt from the Business and Application Software Report, the CEO of NeoMedia Technologies discusses her outlook for her company for investors:

TWST: Can you begin with a brief introduction to NeoMedia Technologies, including some highlights from the company's history and an overview of your current operations?

Ms. Marriott: NeoMedia Technologies has been in operation since 1989 and has been one of the early pioneers in the mobile barcode ecosystem. In the mid-1990s, we put together a significant patent portfolio both organically and through acquisition, and those patents have formed the foundation for the services we offer today. NeoMedia is headquartered in Boulder, Colorado; we have offices in Wurselen, Germany, and then we also have staff throughout the United States.

We focus on two main areas. The first is, in the family what we call 2D Core. We have a product called NeoReader, which is a barcode scanning app, available on the major mobile operating systems, which we monetize through SDK sales for enterprises as well as via in-app purchasing and advertisements. And then we have NeoSphere and QodeScan, which are QR creation products, which we sell to brands, agencies and retailers to manage their mobile QR campaigns.

We are very much an enabler to mobile barcode initiatives globally. The other part of our business is intellectual property, and we do a significant amount of licensing and enforcement of our I.P. portfolio as well.

TWST: Who are your customers, and how do they use your products?

Ms. Marriott: Our customers include some of the world's most prominent brands in the areas of financial services, beverage, consumer packaged goods, toy manufacturing and automotive. We help them enable the bridge between the physical world and the digital world. QR codes provide an easy-to-use mechanism for either a consumer or an enterprise to simply scan a code using our reader, or any other open standard code reader, and connect to mobile content. So whether it's a Web site, an application, the App Store or your Facebook page, you are able to have this instantaneous connection to the mobile world or the digital world simply by scanning a QR code. And then we have the underlying patents around our services as well.

QR codes have been around for a long time; it's a symbology that was patented by Dentsu in Japan, and we see a lot of mobile barcodes - not just QR, but 2D adoption as a replacement to UPC codes - as well as this connection between physical and digital worlds. But we also continue to see the introduction and evolution of the technology to be used for more than just marketing or advertising campaigns. We are really seeing mobile barcodes used as a path to purchase products and services, so things like enabling mobile commerce transactions, mobile wallets, couponing and loyalty programs. Thus mobile barcodes have really provided this easy-to-use mechanism for brands to communicate and transact commerce with their consumers.

TWST: What macro trends, including developments that are occurring for your customers, are on the horizon and could create opportunities for you?

For more of this interview and many others visit the Wall Street Transcript - a unique service for investors and industry researchers - providing fresh commentary and insight through verbatim interviews with CEOs, portfolio managers and research analysts. This special issue is available by calling (212) 952-7433 or via The Wall Street Transcript Online.

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