Wall Street Transcript Interview with Mark A. Luden, President and CEO of the Guitammer Company (GTMM)

Wall Street Transcript

67 WALL STREET, New York - November 12, 2012 - The Wall Street Transcript has just published its Entertainment, Toys and Games Report offering a timely review of the sector to serious investors and industry executives. This special feature contains expert industry commentary through in-depth interviews with public company CEOs, Equity Analysts and Money Managers. The full issue is available by calling (212) 952-7433 or via The Wall Street Transcript Online.

Topics covered: Cable Subscription Rates - International Paid Television Growth - Digital Advertisement Trends - Mobile Device Gaming Prospects - Content Quality

Companies include: The Guitammer Company Inc. (GTMM) and many others.

In the following excerpt from the Entertainment, Toys and Games Report, the CEO of the Guitammer Company discusses the outlook for his company for investors:

TWST: Please begin with a brief history of The Guitammer Company and its operations.

Mr. Luden: Guitammer was originally formed to commercialize a branded, patented hardware platform - officially, an electromagnetic transducer that lets consumers feel bass as precisely, accurately and powerfully as a subwoofer does, only silently. These products, branded under the name ButtKicker, don't move air: They shake you, but perfectly in tune with the audio being delivered. Originally, this audio was music, and development was done by musicians for musicians, so that when bass players and drummers were playing on the stage, instead of turning up the stage monitors so loud that they "just got their butt kicked," they were instead able to feel the bass. This feeling and what it precisely reproduced for musicians is where the trademarked name, ButtKicker, originated.

We have a range of products that we sell on a global basis for home theaters, gaming, movie theaters, attractions, as well as for the music industry. As we'll talk about in more detail a little later, we also have an opportunity to take this technology, and with a recently issued patent, create an entirely new experience through the broadcast technology market to allow fans to feel the impacts and excitement of live sports. This has ties into our core business but really takes it a step further, hopefully, in the near term into a new and exciting market for Guitammer.

So that's where we started, with the classic garage conversation with two guys thinking, "We need to feel bass. It's got to be musical. And can we make one of these?" It's got a great funny name that everyone remembers and which really communicates what the product does, and we started selling those products. Demand for ButtKicker-branded products continues to accelerate, so our core business is growing. And as I mentioned, we have an exciting opportunity to be an innovator in the broadcast technology marketplace.

TWST: What was the problem with other low-frequency sound products and technology? What does Guitammer do differently?

For more of this interview and many others visit the Wall Street Transcript - a unique service for investors and industry researchers - providing fresh commentary and insight through verbatim interviews with CEOs, portfolio managers and research analysts. This special issue is available by calling (212) 952-7433 or via The Wall Street Transcript Online.

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