All I Want for the Holidays is some Lip Balm?

New Jersey American Water Employees Collect “Boodle” as Part of Treats for the Troops Program

Business Wire


Are you hoping for lip balm, air fresheners, fabric softener sheets and left-over Halloween candy for the upcoming holidays? Probably not. Unless you are sitting in a Forward Operating Base somewhere in a hostile area somewhere overseas. And, that’s exactly who “Treats for the Troops” is designed for. New Jersey American Water is collecting these items, as well as snacks, toiletries and small gifts, all to be packed into “boodle” packages that will be sent to several units currently deployed and fighting in Afghanistan. Boodle is an old military term, derived from the treats sent by loved ones to West Point Cadets.

Employees will be collecting “boodle” at the company’s headquarters in Voorhees until the end of November. After that, employee volunteers will pack up the donations and have them mailed to a variety of small units in Afghanistan for distribution.

“Anyone who has been deployed for any period of time knows how important boodle packages are to morale – both your unit’s and your own,” said Peter A. Eschbach, New Jersey American Water’s director of communications and external affairs. “Having that positive connection with home really means a lot.”

This is the second year that the company has conducted Treats for the Troops. Last year, boxes were sent, broken into categories: food, toiletries and entertainment items, and humanitarian items. The company also included notes and cards from more than a dozen schoolchildren. The general public can also donate to the troops by bringing items to New Jersey American Water’s headquarters at 1025 Laurel Oak Rd. in Voorhees.

New Jersey American Water, a wholly owned subsidiary of American Water (AWK) is the largest investor-owned water utility in the state, providing high-quality and reliable water and/or wastewater services to approximately 2.5 million people. Founded in 1886, American Water is the largest publicly traded U.S. water and wastewater utility company. With headquarters in Voorhees, N.J., the company employs approximately 6,700 dedicated professionals who provide drinking water, wastewater and other related services to an estimated 14 million people in more than 30 states, as well as parts of Canada. More information can be found by visiting

New Jersey American Water
Peter Eschbach, 856-782-2316
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