Washington Redskins Uses Mass Relevance to Give Fans a Virtual Ticket to Live NFL Games

Using Customizable Platform, Redskins Launch 'Social Showdown' Hashtag Battles and Live Game Updates to Engage Redskin Nation Around the World

Marketwired

AUSTIN, TX--(Marketwire - Nov 16, 2012) - Mass Relevance, the technology leader in social curation and integration, today announced that it will partner with the Washington Redskins to create a series of 'social showdowns' between the Redskins and other NFL teams using The Mass Relevance Product Studio. Beginning with this Sunday's game, the Redskins will launch live digital experiences featuring hashtag battles between the Redskins and other major NFL teams including the Philadelphia Eagles, the New York Giants and the Dallas Cowboys.

Through this effort, the team will build and further engage Redskins Nation by connecting fans, both pre-game and in-game, through a live, virtual gametime experience at RedskinsGametime.com. This site is also optimized for tablet and mobile devices, in an effort to increase fan engagement through the second screen.

The visualization will live on the Redskins' website at Redskins.com, will be highlighted in live broadcasts of its games, on the Redskins' team Facebook page, across other participating teams' websites, and on select partner websites.

"Our new social showdowns allow Redskins fans anywhere to participate in our biggest rivalries and create word-of-mouth momentum around the team they love," said Jennifer Hinkle, Director of Digital and Social Media. "Even with all Redskins games for the 2012-2013 season being sold out, we are now able to reach fans anywhere and provide them with a way to engage in the live-action event as part of our mission to become one of the most social teams in the NFL."

"The Washington Redskins are the first NFL team to utilize The Mass Relevance Product Studio to create engagement experience for its loyal fans -- creating a unique experience for each individual game," said Sam Decker, co-founder and CEO of Mass Relevance. "Using the platform, our clients like the Washington Redskins, are quickly and easily able to scale and operationalize social activations by creating a unique visualization, fueled by real-time content, and display the experience across multiple touch-points automatically -- it's really an innovative first for the league."

Behind the scenes, Mass Relevance's social engagement platform discovers, filters and displays the tweets that drive the Redskin Nation experience. Mass Relevance also helps clients, like the Washington Redskins to scale and operationalize social activations. Brands can now for example, create a visualization for their website, and immediately extend the same experience to their Facebook page, an in-venue display, or a partner site.

About Mass Relevance
Based in Austin, Texas, Mass Relevance enables entertainment, media, retail, and manufacturing brands to drive real-time social engagement through social curation and integration. In the past nine months alone, Mass Relevance has delivered more than three billion pieces of social content to multiple digital surfaces (curated from over nine billion pieces flowing through the Mass Relevance platform) to support iconic events like the Super Bowl and Academy Awards, launches such as The Avengers and Madonna MDNA, and television phenoms American Idol, X-Factor, 80 Plates and The Voice. The company serves more than 150 clients including "Big Four" television networks, seven of the top 10 2011 cable networks, as well as top brands like Target, Cisco, Ford, Samsung, New York Giants, Pepsi, Purell and Victoria's Secret.

The company is privately held with venture capital funding. For more information, please visit the company's website at www.massrelevance.com, on Facebook and at Twitter.

Contact:
Erica Cenci
Brady PR for Mass Relevance
Phone: 402-889-2674
Email: Email Contact

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