Waterfall Debuts First Self-Service MMS

Marketers Can Now Deliver Pictures, Audio, GIFs and Video Directly to Customers' Mobile Messaging Inbox

Marketwired

SAN FRANCISCO, CA--(Marketwired - Jun 30, 2014) - Waterfall, a mobile and social marketing platform provider, today announced the release of an advanced Multimedia Messaging Service (MMS) offering. The solution gives marketers and agencies a self-service user interface to instantly deliver compelling multimedia content to customers and meet today's demand for rich content and personalization.

Waterfall's SaaS platform enhances existing mobile and social marketing campaigns by seamlessly integrating SMS, MMS, Passbook, Facebook, Twitter, 2D Codes, IVR, mobile wallets, mobile coupons and push notifications. Clients can target mobile messaging according to subscriber preferences, location and demographics -- better engaging consumers with personalized content and increasing customer acquisition and retention.

The only provider to offer a self-service user interface for MMS campaigns, Waterfall's mobile marketing platform provides high throughput, massive volume message blasts with images, animated GIFs, video and audio. In addition, the platform optimizes campaigns for all mobile phone device types across all carriers.

"Mobile marketing can slice through the noise of other media channels, revitalize existing marketing efforts and engage consumers in new ways to increase response rates," said Sheryl Kingstone, Director, Yankee Group. "However, marketers need to focus on moving beyond simple, reactive customer response and leverage mobile insights to build stronger customer relationships through personalization -- strengthening brand loyalty and retention and lowering the cost of customer service. In fact, push notifications that put relevant, timely information right in front of a consumer can often increase engagement by 30-60 percent. "

Marketers using the Waterfall platform can now:

  • Power cross-channel campaigns that combine MMS with other mobile messaging media
  • Create and send MMS campaigns from anywhere at anytime, including via smartphone, web app and API
  • Execute engaging inbound marketing campaigns by responding to customer requests with images, animated gifs, videos and audio
  • A/B Split test MMS against other MMS or SMS variants to uncover the optimal content that maximizes open, response and click-through rates
  • Integrate MMS into any software platform using a REST-based API

"MMS is a key facet of the mobile marketing mix," said Matt Silk, Head of Strategy, Waterfall. "With our easy-to-use, self-service user interface, marketers can provide the type of personalized engagement customers demand in the modern mobile economy."

By combining intuitive campaign tools, powerful segmentation capabilities and actionable analytics, Waterfall helps marketers maximize mobile marketing ROI.

Resources:
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About Waterfall
Waterfall enables brands, agencies and technology providers to personally engage customers across SMS, MMS, Passbook, Facebook, Twitter, 2D Codes, IVR, mobile wallets, mobile coupons and push notifications. The company's mobile and social marketing platform allows clients to acquire more customers and drive repeat visits with higher purchase values using intuitive tools for interactive customer dialogues, progressive profiling and targeting, cross platform integrations and precise ROI measurement. Clients include 7-Eleven, Anheuser-Busch, Constant Contact, Electronic Arts, Merkle, NASA, Southwest Airlines, the U.S. Army and Yum! Brands. Founded in 2005 and backed by Vista Equity Partners, Waterfall is headquartered in SOMA, San Francisco, with regional offices in Downtown Austin. For more information, please visit waterfall.com.

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