Weather.com Got A 7,000% Ad Boost During Hurricane Sandy

Business Insider

As Hurricane Sandy raged on, both worried East Coasters and advertisers flocked to weather sites.

With a literal 1000 percent spike in traffic during the storm, Weather.com definitively dominated the online weather domain.

But the increase in ad volume trumped the visitor increase. Using data from Media6degrees, AdExchanger reports that Weather.com had almost 7,000 percent more ads on Monday Oct. 29, the day Sandy hit, than it had the previous Monday.

Accuweather.com and Wunderground.com also saw ad spikes, although they were far more modest, peaking at a 333 percent 7-day life Sunday Oct. 28 and 163 percent lift Saturday Oct. 27, respectively.

Ad volume decreased as the week continued and people grew less concerned with the storm and more focused on recovery.

See the statistics for the leading three weather sites below:

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