18. Shell: first and last
The first shell was drawn in 1900. The company later fashioned the colorful, upright shell to create a more recognizable brand. The revision stuck, and with few alterations, the logo as it is today was released in 1999.
The first shell was drawn in 1900. The company later fashioned the colorful, upright shell to create a more recognizable brand. The revision stuck, and with few alterations, the logo as it is today was released in 1999.



