WHITEPAPER: How Active Consumer Collaboration is an Essential Partner to Big Data

Communispace addresses the relationship between big data and consumer insights

PR Newswire

BOSTON, Nov. 18, 2013 /PRNewswire/ -- 


The Collaborative Advantage analyzes why it's crucial to marry Big Data with conscious, collaborative methods; to couple machine-driven methods that rely on volume, velocity, and data variety with interpersonal approaches relying on empathy and the uniquely human capacity to make meaning and to tell stories.


Communispace is the leading consumer collaboration agency uniquely equipped to harness the power and inspiration of consumers to drive business growth for global brands including Godiva, Bank of America, Colgate, and HP.


The whitepaper is available now worldwide  


To download the free whitepaper as a PDF, please click here: http://bit.ly/1j7hZvh

About Communispace
The world's most admired brands turn to Communispace (www.communispace.com), the leading consumer collaboration agency, to harness the power and inspiration of consumers to drive business growth. Founded in 1999, the company has created more than 700 consumer communities with over 100 industry leaders. Headquartered in Boston, Mass., Communispace has regional offices in London, New York and Shanghai and satellite offices in Atlanta, Chicago, Los Angeles, San Francisco and Sydney. To learn more about Communispace, please visit www.communispace.com. Communispace is a part of Diversified Agency Services, a division of Omnicom Group Inc. (OMC).



View Comments (0)