Williams-Sonoma's New West Elm Store in Pittsburgh


Williams-Sonoma, Inc. (WSM) recently announced the opening of another West Elm store in Pittsburgh, PA. Located in Bakery Square, this store will debut with the fall 2014 assortment, including exclusive designs for lighting, new collaborations and handcrafted products from Haiti, India, Peru and the Philippines.

West Elm will use several marketing tools to attract buyers to the new store. The first 300 shoppers will be offered a limited edition Pittsburgh tote bag on a minimum shopping of $50. In addition, up to 25% discount will be offered on sofas, sectionals and chairs in the opening week.

Moreover, the store will offer a local assortment, especially designed by Pennsylvania-based artisans. The store also incorporates a Design Studio, where customers can receive assistance from trained professionals. This personalized service has been one of the driving forces behind William Sonoma’s solid results in the past quarters of 2014.

West Elm is one of the iconic home furnishings brands of Williams-Sonoma. It offers personalized products designed by the company’s team of artists and designers, including branded furniture, bedding, bathroom accessories, rugs, curtains, lighting, decorative accessories, dinnerware, kitchen essentials and gifts.

Williams-Sonoma has been consistently adding new stores in order to drive sales. The latest store opening is in line with West Elm’s LOCAL initiative started this year. Under this initiative, the company intends to open ten stores in United States. Each of these stores will offer a local assortment, typical of the region.    

Later this year, Williams-Sonoma intends to open eight new stores in Australia and new West Elm stores in UK. The company also intends to launch Pottery Barn and Pottery Barn Kids fully-integrated websites in UK.

Williams-Sonoma carries a Zacks Rank #3 (Hold).

Investors interested in the retail sector can also consider stocks like Mattress Firm Holding Corp. (MFRM), Restoration Hardware Holdings, Inc. (RH), and J. C. Penney Company Inc. (JCP). While Mattress Firm Holding sports a Zacks Rank #1 (Strong Buy), Restoration Hardware Holdings and J. C. Penney hold a Zacks Rank #2 (Buy).

Read the Full Research Report on JCP
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