MINNEAPOLIS, MN--(Marketwired - Sep 5, 2013) - Wireless Ronin Technologies, Inc. (
The new digital marketing initiative features Indian Motorcycle branded content which is centrally deployed using Wireless Ronin's newly upgraded omnichannel RoninCast 4.2 software. Wireless Ronin received an initial purchase order to provide the necessary hardware, software, content engineering and development and training, as well as ongoing content hosting and support at its 24/7 customer support center.
Wireless Ronin worked closely with Indian Motorcycle to create an in-store customer experience that matches the ease, functionality and interactivity of Indian Motorcycle's existing online assets. The dealership solution includes a 46" display as part of a central Media Hearth along with a mobile tablet that sits tableside near the Media Hearth allowing customers to select content from the tablet to play on the 46" screen. When not being controlled by the tablet, the Media Hearth screen plays a standard video loop along with social media and weather content zones. A bike side tablet is also being deployed, providing interactive, bike-specific information to the customer.
While this win represents Wireless Ronin's first entry into the power sports industry, it builds upon a 20-year history of success with the automotive industry, including ongoing deployments at hundreds of Chrysler, Fiat, Ford and Nissan dealerships across the U.S. and Canada.
"Since our dynamic digital marketing solutions are designed to provide a significant near-term return on investment, they will play a key role in Indian Motorcycle's overall marketing strategy as they expand their dealership networks across the United States and internationally," commented Scott Koller, the company's president and CEO. "Like with our proven solutions for the auto industry, this digital solution for Indian Motorcycle will enhance the sales process in a highly effective way. The interactive system will track usage and content selections, creating an amazingly deep level of business intelligence. It will help them identify and respond to consumer interests and trends, which, at the end, falls to the bottom line."
Rod Krois, Marketing Director for Indian Motorcycle, added: "After a competitive review process, Wireless Ronin emerged successful due to their leading technology, flexible solution approach, and end-to-end support. From our first meeting with Wireless Ronin, we were impressed with their capabilities. Their responsiveness coupled with the ability to deliver quality, reliable digital solutions are allowing us to enhance our customer experience while ensuring consistent messaging and content across our dealership network."
About Wireless Ronin Technologies, Inc.
Wireless Ronin Technologies, Inc. (WRT) (www.wirelessronin.com) is a pioneering marketing technologies company. WRT combines interactive digital media -- signage, kiosks, mobile, social media and web -- to create 360-degree solutions so companies will be "Communicating at Life Speed®" to deliver the right content at the right place at the right time. WRT's turnkey approach includes strategic consulting, creative development, installation, hosting, training and support. Since launching its cloud-based RoninCast® content management platform in 2003, WRT has become the leading digital marketing provider for large-scale deployments in retail, automotive, food service and public venues. The company is headquartered in Minneapolis, Minnesota; its common stock trades on the OTCQB as "RNIN."
- Automotive Industry
- Technology & Electronics
- Indian Motorcycle