WMS unit to provide gaming and marketing platform to Affinity Gaming

theflyonthewall.com

Williams Interactive, a wholly owned subsidiary of WMS Industries, announced an agreement to provide its next-generation Play4Fun Network iGaming and Marketing platform to casino operator Affinity Gaming customized to their A-Play loyalty program. Affinity Gaming’s Play4Fun Network is scheduled for launch by the end of 2013, subject to any applicable regulatory approvals.

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