Public relations (PR) industry includes the firms that are engaged in managing the communications between an organization and the public to promote lucrative relationships and portray a required image.
The PR agencies industry is gradually transitioning into the mature stage of its lifecycle. Major growth drivers include PR outsourcing, as well as the increased use of web-based social network services and guerrilla promotion campaigns in place of or as a complement to traditional TV, radio and print ads.
Updated research report “Global Public Relations Agencies” worked out by IBISWorld is aimed at providing extensive analysis of the worldwide PR agencies industry.
The study covers the industry’s scope, size, disposition and growth, besides examining the key sensitivities and success factors. Furthermore, five-year industry forecasts, growth rates and an in-depth analysis of the top PR companies along with their market shares can also be found in the research study.
Major companies discussed include Ernst & Young International, Pricewaterhouse, Coopers International Limited, KPMG International, and Deloitte Touche Tohmatsu.
Title: Global Public Relations Agencies
Published: March, 2012
Price: US$ 910.00
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