World's Hottest Smoke Alarm Wins Innovation Award

First Alert® Atom™ Recognized by Chicago Innovation Awards™ for High Tech, High Design

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100 Million Smoke Alarms Needed In U.S. Homes, According To Industry Study
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AURORA, Ill., Oct. 31, 2013 /PRNewswire/ -- Packing all the power of an advanced photoelectric smoke alarm into a miniature design, the hottest product in fire safety, the First Alert® Atom™, was named a 2013 Chicago Innovation Award winner last night. The alarm combines a seemingly impossible compact, sleek design with an advanced smoke entry system for maximizing protection with a nod towards home decor and design.

(Photo: http://photos.prnewswire.com/prnh/20131031/CG08239)

The new Atom leads the home safety industry by meeting the demand for affordable smoke and fire detection that offers safety with a sense of style. Measuring just 1.5 inches in diameter and weighing less than two ounces, the Atom is offered in a number of decorative finishes – including wood grain, stainless steel and bronze – to blend seamlessly into any decor.

"Chicago is an innovation hub with talented business leaders who aren't afraid to be bold, be confident and try new approaches," said Tom Kuczmarski, co-founder with Chicago journalist Dan Miller of the awards. "Every winner of the Chicago Innovation Awards embodies this mindset, and each one has an inspiring story of achievement and vision."

"First Alert has pioneered category innovations time and again, earning it the distinction of being America's most trusted safety brand," said Mark Devine, senior vice president of marketing for First Alert/BRK Brands. "The cutting edge design of the Atom is the latest in a series of affordable innovations we have launched into the market, including a complete line of designer safety alarms that include unique features of voice with location, smoke and combination smoke and carbon monoxide alarms all with nuisance alarm-resistant technology."

For more information on the First Alert Atom, as well as other First Alert affordable innovations, visit www.firstalert.com.

Atom was recognized for its superior performance, smaller and more attractive design and its affordable price at the Chicago Innovation Awards ceremony, held Oct. 30.

About Chicago Innovation Awards
There were a record-high 562 nominees for this year's Chicago Innovation Awards – up from 390 last year. The complete list of the 12th annual Chicago Innovation Award winners can be found at www.chicagoinnovationawards.com. The Chicago Innovation Awards are supported by Gold Sponsors Hillshire Brands, Comcast Business, and Disney Institute; Silver Sponsors Dell, SMS Assist, Wintrust Financial, Vedder Price, Brinks, Gilson and Leone, Edelman, SmithBucklin and others.

About BRK Brands, Inc.
BRK Brands, Inc. (Aurora, IL), is a fully owned subsidiary of Jarden Corporation (Rye, NY) NYSE:JAH, a leading provider of niche consumer products used in and around the home. For 50 years, BRK Brands, Inc. has been the manufacturer of First Alert®-branded home-safety products, the most trusted and recognized safety brands in America. BRK® Brands designs and develops innovative safety solutions including Tundra® Fire Extinguishing Spray, ONELINK® wireless alarms and a comprehensive line of smoke alarms, carbon monoxide alarms, fire extinguishers and escape ladders to protect what matters most. Such products are also marketed under the BRK Electronics® brand, The Professional Standard for the builder and contractor audiences. BRK Brands, Inc. products are found in more than 30 countries worldwide. For more information, visit http://www.firstalert.com or http://www.brkelectronics.com.

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Volkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex®, and Yankee Candle®. Headquartered in Rye, N.Y., Jarden ranks #383 on the Fortune 500 and has over 25,000 employees worldwide. For further information about Jarden, please visit www.jarden.com.

©2013 BRK Brands, Inc., Aurora, IL 60504. All rights reserved.
First Alert® is a registered trademark of The First Alert Trust, Aurora, IL 60504.
BRK Electronics® is a registered trademark of BRK Brands, Inc., Aurora, IL 60504.
NYSE is a registered service mark of NYSE Group, Inc.

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