Wunderman Asia Pacific Strengthens Key Roles

Asia’s largest digital network powers up regional team, prepares aggressive push for 2014

Business Wire


Wunderman, the largest digital network in Asia Pacific, has announced key promotions that further fortifies their strong digital, data and analytics offering.

Krishnan Menon, previously regional business director, has been promoted to chief client officer, Wunderman APAC. He will work with market leaders across APAC to align Wunderman’s regional objectives with local business operations. Nimesh Desai, general manager at Wunderman Singapore, takes on a new role of managing director, Wunderman Southeast Asia, reinforcing the client base and agency offerings across six markets. Michel Mommejat has been promoted to managing director at AdPeople Asia Pacific, to drive and further expand AdPeople operations in the region.

All three newly created roles are based in Singapore, and report to Stephane Faggianelli, president, Wunderman APAC. The team will work closely with the relevant strategic and creative leadership in APAC to raise the bar on delivery to existing and prospective clients.

Congratulating the team on their appointments, Faggianelli said: “At Wunderman, we believe in growing our people along with the organization through mutually beneficial opportunities. I am very proud of the work done by the team. Wunderman is by far the biggest digital network in the region and has always been a strong partner to our clients, but we’re now entering an even more exciting phase. As the world’s #1 digital network, I believe it’s up to us to lead the way responsibly to the next level of digital marketing. I am confident that the new roles will not only fuel synergies across our 42 offices, but also help to bring more holistic solutions for all our clients in digital, mobile and data.”

Building and leveraging synergies to accelerate future growth

Wunderman APAC has seen rapid growth over the past five years. Krishnan Menon was instrumental in growing the client portfolio, and has established a track record of strong client partnerships. In his new role, his focus will be three-fold – to strengthen the existing client base, propel rapid growth via business development operations across the region, and help expand the Wunderman network.

Nimesh Desai will focus on the key markets in Southeast Asia, leveraging the formidable Wunderman network to provide big-picture results for local clients, including cross-market digital solutions. Desai comes with a string of achievements in this area, having been the key driver in setting up Wunderman International Manila, structuring fully networked teams to service Microsoft in this part of the region, as well as supporting local offices in new business activities.

Development of AdPeople operations in APAC

AdPeople is part of WPP and aligned under Wunderman, operating as a stand-alone network with offices in Bangladesh, Singapore, China and Japan. In his previous role as the regional network development director, Michel Mommejat helped to successfully grow the Wunderman network, supporting operations and new business. His strong understanding of the region and experience of developing clients and offices, provides a solid foundation to further expand AdPeople operations across Asia. Mommejat will have dual reporting responsibilities to Emre Gursoy, president & COO, AdPeople Worldwide, as well as Faggianelli.

Congratulating Mommejat on his new assignment, Gürsoy said: “The APAC region is of great importance for our growth strategy. Having worked with Michel [Mommejat] previously, I’m confident that his regional leadership will help us to accelerate our expansion with AdPeople’s unique and agile business offering. With a strong regional network support and a highly dedicated global team, new and exciting times are ahead of us.”

About Wunderman:

Advertising Age ranks Wunderman as the #1 global digital agency network. Founded by Lester Wunderman in 1958, Wunderman has more than 170 offices in 60 countries offering Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer as participant, critic, creator and champion in always-on conversations to propel our clients’ growth. Best Buy, Citibank, Coca-Cola, Ford, Land Rover, Levi's, Microsoft, Nokia, Novartis, Telefonica and leading local and regional brands are among them.

Wunderman is a member of WPP (WPPGY) and part of Young & Rubicam Group. For more information: www.wunderman.com.

About AdPeople Worldwide:

AdPeople Worldwide is a lean global agency network specializing in combining global creativity with operational efficiencies. Its nimble and agile offering makes it the ideal choice for marketers with global requirements. A collaborative, open source approach allows AdPeople to work seamlessly with clients and agency partners within fragmented markets and structures. Five hundred experts from 50+ nationalities work in the regional offices in Austin, Copenhagen, Miami and Singapore. AdPeople also has market-specific offices in Shanghai, Bangalore, Tokyo and New York, plus 24/7 off-shoring solutions for global production services in Dhaka.

AdPeople Worldwide strives to deliver on its promise “Creativity meets efficiency,” and is a member of WPP (WPPGY) and part of the Wunderman network.

For more information about AdPeople Worldwide, visit www.adpeople.com

Andrew Sexton
+1 212 941-3726


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