NEW YORK--(BUSINESS WIRE)--
Wunderman welcomes the advertising world to The 3rd Space, at the 60th Cannes Lions International Festival of Creativity. The 3rd Space is part of the Cannes Lions Extra, a thoroughfare of cabanas adjacent to the famed Palais des Festivals, the epicenter of the proceedings which runs June 16 – 22nd.
The 3rd Space will be the only cabana streaming content live from the main stage of the Palais des Festivals; registered delegates and journalists are welcome to watch the seminars and speeches, while recharging themselves with refreshments and powering up their devices. Visit http://wndr.mn/3rdspace for the daily schedule.
On the Cannes Lions Speaking Agenda
Trish Wheaton, Wunderman/Y&R, will present Selling Sustainability…Are We There Yet? at the Palais des Festivals, Friday, June 21, from 14:00-15:00. Wheaton will reveal how several ‘planet brands’ are leading the way by changing how they work, what they make and how they make it. But, few brands are advertising their social purpose to consumers even though 83% of consumers say they want to buy from companies who ‘share my social values’. Is it due to fear of greenwash backlash, brand sanitization or are advertisers still challenged in making the link between the world and ‘my world’ for consumers?
Wheaton’s presentation will include findings from Todd Herman of Crowdverb, a wholly owned subsidiary of Burson–Marsteller, who will reveal findings from the ongoing flash surveys that track changes in consumer sustainability sentiment across regions. The session also examines sustainability’s impact on industry talent as more and more millennials - perhaps the most socially-conscious crop yet - vie for jobs in marketing and advertising.
On Friday, Wunderman chairman and CEO Daniel Morel takes the stage with MarketShare co-founder, Wes Nichols; Heidrick & Struggles managing partner Carlos Cata; MEC’s chief strategy officer Melanie Varley; and Microsoft’s GM, Business & Customer Intelligence of Online Services John Kahan to debate CMO of the Future: How Big Data and Technology Will Impact this Critical Role. The session is part of the Cannes Lions CMO Accelerator program for senior marketers run by P&G CMO, Jim Stengel, which makes its Cannes debut this year. Advertising Age Editor Abbey Klaassen will moderate.
In the Judge’s Chambers
Trish Wheaton will represent Canada as a Cannes Lions judge on the Lions Direct Jury. Wheaton joins Austrian David Petermann (Wunderman PXP), who will be serving on the Cannes Lions Cyber jury. They along with their fellow judges will judge the largest body of entries in the history of Cannes Lions.
“I am really excited to see how we are merging consumer insights, storytelling and technology together,” said Wheaton. “As a jury member I believe it’s incumbent on us to remember that what we deem great will reset the standard.”
Advertising Age ranks Wunderman as the #1 global digital agency network. Founded by Lester Wunderman in 1958, Wunderman has 170 offices in 60 countries offering Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer as participant, critic, creator and champion in always-on conversations to propel our clients’ growth. Best Buy, Citibank, Coca-Cola, Ford, Land Rover, Levi's, Microsoft, Nokia, Novartis, Telefonica and leading local and regional brands are among them. Wunderman is a member of WPP (WPPGY) and part of Young & Rubicam Group. For more information: www.wunderman.com.
- Cannes Lions
- Lester Wunderman
Andrew Sexton, 212-941-3726