Yellow Pages Group Offers New Facebook Page Creation Service Helping Small Businesses Bridge Digital Divide

Marketwired

MONTREAL, QUEBEC--(Marketwired - Dec 2, 2013) - Yellow Pages Group (YPG), a leading digital media and marketing solutions company, is now helping businesses leverage the power of social media with the addition of Facebook® business Page creation and basic info administration to its existing services through a new offering.

Leveraging Facebook's Page Creation API, YPG will be able to use its existing basic business content including location, contact information, website and images, to automatically generate and update basic Facebook business Pages for its clients, comprised primarily of small businesses across Canada.

"As we continue to develop products and services to help small businesses manage their marketing needs in a multichannel marketplace, social media management services address a key need for businesses, particularly smaller operations," said Nicolas Gaudreau, Chief Marketing Officer at Yellow Pages Group.

"Many businesses are either not on Facebook because they are pressed for time and resources or they may have a page which hasn't been updated in months. With 19 million Canadians currently using Facebook, it's crucial that businesses also tap into this network as a channel to connect with and reach potential customers. We can now help them do just that without any additional investment of time or money on their part," continued Gaudreau.

The Facebook Page creation and basic info administration service will be integrated at no extra charge into YPG's existing "Virtual Business Profile", one of its key online advertising products.

For more information on YPG's integrated marketing solutions: yellowpages360solutions.ca.

About Yellow Pages Group

Yellow Pages Group (YPG) is a leading digital media and marketing solutions company in Canada. The Company serves Canada's small businesses marketing needs through its nationwide sales force of media consultants. YPG also caters to the country's largest national agencies and advertisers through Mediative, its national digital advertising and marketing solutions division. YPG is held by Yellow Media Limited (TSX:Y), which owns and operates some of Canada's leading properties and publications including YellowPages.ca™, Canada411.ca, RedFlagDeals.com™, Yellow Pages™ directories, and Yellow Pages and ShopWise mobile apps. Yellow Media's network of online properties reaches over 8 million unique visitors monthly.

Facebook® is a registered trademark of Facebook Inc.

Contact:
Fiona Story
Senior Manager, Public Relations
514-934-2672
fiona.story@ypg.com
Joelle Langevin
Manager, Communications
514-934-6979
joelle.langevin@ypg.com

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