Yoh has won a 2013 American Staffing Association (ASA) Staffing VOICE Award for media relations. The award recognizes Yoh’s Agile development content marketing campaign, which employed a breadth of written and visual content aimed at a variety of media channels to engage both Agile developers and the employers seeking these professionals. The ASA Staffing VOICE Awards honor the voice, originality, innovation, creativity, and effectiveness of ASA member communications campaigns.
Drawing on CareerBuilder data that revealed the demand for Agile developers was more than four times the active candidate network, Yoh developed a strategic communications campaign to drive awareness of available staffing services that help employers source and recruit Agile talent in a competitive market. In addition, the content targeted Agile developers themselves, advising them on how to evaluate employers and find the best fit for their skills.
Yoh’s winning campaign involved the creation of a content bundle, including blog posts, infotoons, byline articles, and an infographic. These assets were then published through a variety of top-tier media and influential platforms, including InformationWeek, GigaOM, VentureBeat, and Yoh’s blog, The Seamless Workforce. By combining quality content with media relations efforts, the campaign reached more than 5 million readers and launched Yoh into the top 10 Google search results for “agile development” and “agile hiring.”
“Over the last five years, the talent acquisition process has changed dramatically," said Joel Capperella, Vice President of Marketing at Yoh. "Today, it is critical that companies seeking new talent first try to engage communities of skilled individuals, providing data and information that will aid their career progression. This perspective drives our content creation. We want to provide value to talent communities in order to help them grow, to direct them toward relevant opportunities, or even just to make them laugh. Ultimately, this will not only benefit the individual professionals, but will also aide our efforts to help clients connect with the right candidates.”
Yoh’s winning entry will be displayed with the other winners at Staffing World 2013, held Oct. 8-10 in Orlando, Fla.
For over 70 years, Yoh has provided the talent needed for the jobs and projects critical to our clients’ success by providing comprehensive workforce solutions that focus on Aerospace and Defense, Engineering, Federal Services, Health Care, Life Sciences, Information Technology and Telecommunications. Yoh fulfills immediate resource needs and delivers enterprise workforce solutions, including Managed Services, Recruitment Process Outsourcing, Vendor Management Systems, Independent Contractor Compliance, and Payroll Services. For more information, visit yoh.com.
About the American Staffing Association
The American Staffing Association is the voice of the U.S. staffing industry. ASA and its affiliated chapters advance the interests of staffing and recruiting firms of all sizes and across all sectors through legal and legislative advocacy, public relations, education, and the promotion of high standards of legal, ethical, and professional practices. ASA members provide the full range of employment and work force services and solutions, including temporary and contract staffing, recruiting and permanent placement, outplacement and outsourcing, training, and human resource consulting.
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