CASTLE ROCK, CO--(Marketwire -08/02/12)- Integrated Management Information, Inc. (d.b.a. IMI Global) (WFCF) (WFCF), a leading provider of verification and Internet solutions for the agricultural/livestock industry, today announced that Delmonico's, New York's oldest steakhouse and one of America's most renowned restaurants, will provide its patrons with the Where Food Comes From® solution for all of its beef menu offerings.
Delmonico's patrons, using their smart phones, may now scan the quick response (QR) bar code on the restaurant's menus to access information on the origin of the beef they order. This marketing program gives Delmonico's guests the opportunity to learn more about the producer representatives and production practices associated with the beef Delmonico's serves.
To view the Delmonico's Where Food Comes From page, click this link:
To view a Delmonico's menu displaying Where Food Comes From, click this link:
"Founded in 1837 as America's first fine dining restaurant, Delmonico's is the namesake for the 'Delmonico Steak' and is one of America's best known and most innovative restaurants," said John Saunders, chairman and CEO of IMI Global. "As the first steakhouse to adopt the Where Food Comes From standard, Delmonico's reaffirms its status as a restaurant industry trend setter focused on providing customers with superior quality and value added services." Saunders added that the partnership with Delmonico's offers New York area investors an opportunity to see Where Food Comes From in action while enjoying the finest beef dishes in New York City.
Dennis Turcinovic, managing partner of Delmonico's, said, "For more than 175 years Delmonico's has been a leader and innovator in the restaurant industry, and we are proud to say our success is based on putting our customers first in everything that we do. Our adoption of the Where Food Comes From standard is another example of Delmonico's leading the way. By providing our customers with an unprecedented level of transparency and connecting them to the source of the food they order, we offer them an additional layer of confidence that they are eating the finest beef available anywhere."
With more than 6,000 farming and ranching customers, IMI Global is uniquely positioned to provide restaurants and grocers throughout the country with traceability solutions and other information that allows them to differentiate their products from the competition.
About IMI Global
Integrated Management Information, Inc. (d.b.a. IMI Global) is America's leading provider of third-party identification, verification and traceability solutions for the livestock and agricultural industries. The Company supports more than 6,000 ranchers, feed yards, meatpackers, food retailers and restaurants with a wide range of solutions, including its USVerified™ brand -- the industry standard for USDA Process Verified (PVP) programs -- which annually verifies marketing claims for approximately one half of all U.S. beef exports; and Where Food Comes From®, a unique retail and restaurant labeling program that connects consumers directly to the source of the food they purchase. Go to www.IMIGlobal.com and www.wherefoodcomesfrom.com for additional information.
About Delmonico's Restaurant
Located at 56 Beaver Street in lower Manhattan, Delmonico's is New York City's oldest fine dining establishment and one of America's most renowned restaurants. Delmonico's offers an extensive menu anchored by its beef offerings that are naturally raised on grass or vegetarian feeds. The restaurant has the largest wine cellar in New York City with more than 1,600 varieties. Among Delmonico's innovations are the Delmonico Steak, Chicken Ala Keene, Lobster Newberg, Baked Alaska and Eggs Benedict. For more information go to www.delmonicosny.com.
This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995, based on current expectations, estimates and projections that are subject to risk. Forward-looking statements are inherently uncertain, and actual events could differ materially from the Company's predictions. Important factors that could cause actual events to vary from predictions include those discussed in our SEC filings. Specifically, statements in this news release about the uniqueness, leadership, impact and efficacy of the Company's products and services on the marketplace; Delmonico's innovation and industry leadership; and Delmonico's plans to promote Where Food Comes From are forward-looking statements that are subject to a variety of factors, including availability of capital, personnel and other resources; competition, governmental regulation of the beef industry, the market for beef and other factors. Readers should not place undue reliance on these forward-looking statements. The Company assumes no obligation to update its forward-looking statements to reflect new information or developments. For a more extensive discussion of the Company's business, please refer to the Company's SEC filings at www.sec.gov.