The Google (GOOG) video site launched a long-rumored paid subscription service with 30 initial partners, including the parents of "Sesame Street" and Ultimate Fighting Championship. YouTube said content providers ultimately will decide whether to charge, with subscriptions ranging from 99 cents to $7.99 a month. The Google unit didn't say how it would split the revenue. It keeps about 45% revenue from the ads it sells that run over producers' videos. Shares fell 0.3% to 871.48.
- Social & Online Media